Friday, November 15, 2024

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Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Performance Marketing Luxury Goods: Next Big Thing

According to American Express’s publishing unit, the top 10 percent of the US is going to be spending $224 Billion this year in consumer...

When To Post to Social Media

Thanks to Bit.ly for allowing us to post the following study, which tells you exactly when you should post stuff on social media. This...

(Infographic) Display Drives Searches

Over the past several years, numerous third party studies have pointed to the power of a display banner ad. From driving follow on searches...

(Infographic) Black People Love Mobile Ads

As of the fourth quarter of 2011, half of black mobile users owned a smartphone (up from 44 percent in Q4 2010) and 58...

Dead Baby Diet Pills

I have been contemplating the issues lately with the diet industry, especially in light of all the FTC actions. Well, I found one thing...

Engage: BDR Is Media Buyers Wet Dream

Engage: BDR, already a growing name in the performance marketing industry has launched its new Real-Time Bidding (RTB) platform First Impression. According to the...

Secret FTC Diet Agreements Entered

Performance Marketing Insider has learned that at least a dozen major CPA Networks have entered or are in the process of entering into agreements...

AP Images to distribute royalty-free images from Fotolia

The Associated Press and Fotolia, one of the world's leading microstock image companies, today announced a collaboration giving customers access to millions of royalty-free...

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If retail media were a chess game, Catalina Salazar...

AdMonsters Publishers Forum: Publishers’ Group Therapy, With Coffee and Cookie Anxiety

The AdMonsters Publishers Forum has officially kicked off, and...

Streamlined or Screwed? The Real Cost of Curation for Publishers

It’s official: ad tech has found its new favorite...

Can Innovid Turn Its Adtech Aspirations Into Actual Profits, or Is It Just Playing in the Sandbox?

Innovid Corp. is stuck in adtech purgatory—a company brimming...

Adsterra: The Ad Network That’s Like a Bad Tinder Date—Too Good to Be True, Then Totally Sketchy

Adsterra, the self-proclaimed “premium” ad network, hails from the...

Is Integral Ad Science About to Be KKR’s New Cash Cow? Or Just Another Adtech Trophy?

Picture this: Integral Ad Science (IAS), the stalwart of...

Plant-Powered Profits: Riding the Rocket Ship of Vegan Markets

The plant-based food market is like a rocket ship...

The Halo Effect Strikes Again: Why Good Ads Make Your Product Look Great

Les Binet isn’t just an advertising legend; he’s a...