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Pesach Lattin

http://www.adotat.com
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.
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Marketing Madness

Brian Weiss Killed Followup

As a follow-up to the rumors yesterday, online marketer Brian Weiss was killed by his investment partner Gary Zalevsky yesterday. While many the events...
Pesach Lattin -
Marketing Madness

Acai Marketer Brian Weiss Killed

Please note this story was written hours before there was much known. We have learned since that the person involved was one of Mr....
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Marketing Madness

Facebook Search Engine?

According to Greenlight digital marketing agency, if Facebook launched a search engine tomorrow, they would immediately have at least a quarter of the entire...
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Marketing Madness

DataPop Increases ROI

DataPop, a fast growing digital marketing technology company, is generating dramatic increases in sales for marketers and ad agencies using its Creative Science ad...
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Marketing Madness

The Verge Exposes Frank Kern and Mike Filsaime

Calling internet gurus Frank Kern, Andy Jenkins, Mike Filsaime and Anthony Morrison, the Syndicate of a “Scam World,” the online magazine The Verge has...
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Marketing Madness

Experian Sheds Consumer Properties

Experian has announced that they are selling at a heavily discounted price PriceGrabber, LowerMyBills and ClassesUSA for to a little known Indian-based marketing company...
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Marketing Madness

Cutting Edge Media CEO Steps Down

Cutting Edge Media, Inc., announced today that Peter Wilson has resigned from his position as President and Chief Executive Officer to pursue other interests. ...
Pesach Lattin -
Specials

Pinterest Refferals Down?

According to the sharing-folks at Shareaholic, Pinterest is starting to lose steam in the referral category. After continued growth for about a year, and...
Pesach Lattin -
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Catalina Salazar: The #martech Dynamo Turning Wolt Into a Retail Media Juggernaut

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AdMonsters Publishers Forum: Publishers’ Group Therapy, With Coffee and Cookie Anxiety

The AdMonsters Publishers Forum has officially kicked off, and...
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Streamlined or Screwed? The Real Cost of Curation for Publishers

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Can Innovid Turn Its Adtech Aspirations Into Actual Profits, or Is It Just Playing in the Sandbox?

Innovid Corp. is stuck in adtech purgatory—a company brimming...
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Adsterra: The Ad Network That’s Like a Bad Tinder Date—Too Good to Be True, Then Totally Sketchy

Adsterra, the self-proclaimed “premium” ad network, hails from the...
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Scope3 and Adloox Just Crashed IAS and DoubleVerify’s Party—And They Brought Green Receipts

Scope3 just shook up the ad tech world by...
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Is Integral Ad Science About to Be KKR’s New Cash Cow? Or Just Another Adtech Trophy?

Picture this: Integral Ad Science (IAS), the stalwart of...
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Plant-Powered Profits: Riding the Rocket Ship of Vegan Markets

The plant-based food market is like a rocket ship...
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Breaking the Sound Barrier in Mobile Gaming Ads: Elad Stern Isn’t Playing by the Old Rules

If you think mobile gaming ads are as enjoyable...
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The Halo Effect Strikes Again: Why Good Ads Make Your Product Look Great

Les Binet isn’t just an advertising legend; he’s a...

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ADOTAT is the leading digital publication for CMOs online. Published by Pesach Lattin, renown online advertising journalist and leader.

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