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Pesach Lattin

http://www.adotat.com
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.
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Marketing Madness

76% of Mobile Display Calls are Accidents?

ADOTAS – Pocket-dials and accidental clicks account for the majority of calls businesses receive directly from mobile display ads, according to a report from...
Pesach Lattin -
Marketing Madness

(InfoGraphic) Facebook vs Google Ads.

WordStream has released an interesting InfoGraphic that shows how Facebook's advertising services compared up to Googles enormous Display Network. If you didn't know, the...
Pesach Lattin -
Specials

Poll: Facebook to Disappear

Interesting poll from the pollin’ folks at the Associated Press and CNBC: It shows that most Americans really don’t give a hooey about Facebook...
Pesach Lattin -
Specials

Exclusive: Matt Cutts on on How To Rank #1

Since the infamous Panda update, and now the Penguin attack, all sorts of marketers are running scared worried another animal-inspired update will come out...
Pesach Lattin -
Specials

Epic Fails: Who is Next?

Last week Epic (fka Azoogle) confirmed with Performance Marketing Insider that they were indeed closing down, unable to pay their publishers and affiliates. This...
Pesach Lattin -
Marketing Madness

Xbox Beats Ipad

MultiChannel News: Microsoft's Xbox 360 was the top non-PC platform for viewing professional digital video content and ads in the first quarter of 2012...
Pesach Lattin -
Marketing Madness

New Mobile Opps are Overseas

According to a new study by the fine folks at the Yankee Group, we should all be looking at Brazil, India and China when...
Pesach Lattin -
Marketing Madness

Epic May File Bankruptcy, Assetts Being Sold

Performance Marketing Insider has learned that Epic Direct, formerly known as Azoogle, is currently being slated for closing and they are having discussions of...
Pesach Lattin -
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Is Integral Ad Science About to Be KKR’s New Cash Cow? Or Just Another Adtech Trophy?

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Plant-Powered Profits: Riding the Rocket Ship of Vegan Markets

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Breaking the Sound Barrier in Mobile Gaming Ads: Elad Stern Isn’t Playing by the Old Rules

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The Halo Effect Strikes Again: Why Good Ads Make Your Product Look Great

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ADOTAT is the leading digital publication for CMOs online. Published by Pesach Lattin, renown online advertising journalist and leader.

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