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Pesach Lattin

http://www.adotat.com

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Adtech

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

There’s now a saying in adtech: when PR people reach out to you with coy smiles and cryptic non-announcements, you’re looking at one of...

Pesach Lattin - 2024-12-06

Leaders

Sam Bloom: Marketing’s Last Sane Man?

How He’s Keeping His Cool While Everyone Else Chases Trends If marketing today is a three-ring circus, Sam Bloom is the rare ringmaster who doesn’t...

Pesach Lattin - 2024-12-05

Adtech

Alex Li of AppLovin: The Maverick Who’s Redefining Mobile App Advertising

Mobile app advertising: the wild frontier where brands hope to strike gold, but most end up with fool’s gold instead. Enter Alex Li, Senior...

Pesach Lattin - 2024-12-05

Marketing Madness

Mobile Web Ads: The Walking Dead of Digital Marketing

Mobile web advertising is the embarrassing uncle at Thanksgiving—awkward, outdated, and somehow still getting attention despite adding no value to the conversation. It’s a relic...

Pesach Lattin - 2024-12-03

Adtech

Adtech’s Lemon Market: Why We Keep Buying Sour Fruit and Calling It Progress

Adtech is starting to feel like a carnival funhouse—flashy, disorienting, and filled with surprises that make you question your life choices. Take The Trade...

Pesach Lattin - 2024-11-26

Adtech

Disney Gets Dirty: Playing in Programmatic’s Muddy Waters

Once upon a time, Disney stood as the epitome of wholesome family entertainment. But now, the House of Mouse has ventured into the chaotic,...

Pesach Lattin - 2024-11-22

Adtech

The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

Connected TV (CTV) just got a wake-up call—or maybe a Molotov cocktail. The Trade Desk has announced Ventura, its new operating system slated for 2025,...

Pesach Lattin - 2024-11-21

Adtech

From Big Ideas to Tiny Banners: How #Adtech Shrinks the Dream

When I resurrected this newsletter from the ashes of my previous endeavor—dusted it off like some overambitious Frankenstein experiment—I wasn’t entirely sure where it...

Pesach Lattin - 2024-11-21

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