Saturday, November 16, 2024
All

Most recent articles by:

Pesach Lattin

http://www.adotat.com
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.
facebookflickrlinkedintwitter
Specials

Russian Mob Involvement in Acai Offers

When Brian Weiss was killed on May 10th, Performance Marketing Insider received information from reliable sources  in the industry that pointed to one thing:...
Pesach Lattin -
Specials

Expert Says SEO is Dead

Lately there has been more and more insight into the death of SEO Rankings. While the SEO has been reeling from the Panda and...
Pesach Lattin -
Marketing Madness

(InfoGraphic) Facebook IPO Who Won?

If you haven't had enough Facebook news and information over the last two days, here's a nifty graphic on who exactly got what from...
Pesach Lattin -
Specials

(InfoGraphic) Banner Ads Don’t Click

Turns out that a lot of people don't click on banner advertising anymore. We already know about "banner blindness" which is occurring at greater...
Pesach Lattin -
Marketing Madness

Facebook Sued for $15B

As their IPO launches, it seems that Facebook is being sued for $15 Billion for improper user tracking. Basically, the suit claims that Facebook...
Pesach Lattin -
Marketing Madness

GM Yanks Facebook Ads

ADOTAS – General Motors‘ announcement yesterday that it was pulling its $10 million Facebook advertising budget came at a choice time — mere days...
Pesach Lattin -
Marketing Madness

75% Don’t Click on Facebook Ads

If you didn’t hear General Motors has decided to stop working with Facebook as it “just didn’t work” according to the brand. It’s a...
Pesach Lattin -
Leaders

(PMI-TV) Luxury Affiliate Marketing

Murray Newlands of Performance Marketing Insider sat down with Aaron Hales of Lattice Media, a UK based luxury performance and affiliate marketing company. Aaron...
Pesach Lattin -
1...1,9981,9992,000...2,062Page 1,999 of 2,062

Must read

Adtech

Catalina Salazar: The #martech Dynamo Turning Wolt Into a Retail Media Juggernaut

If retail media were a chess game, Catalina Salazar...
Marketing Madness

AdMonsters Publishers Forum: Publishers’ Group Therapy, With Coffee and Cookie Anxiety

The AdMonsters Publishers Forum has officially kicked off, and...
Adtech

Streamlined or Screwed? The Real Cost of Curation for Publishers

It’s official: ad tech has found its new favorite...
Adtech

Can Innovid Turn Its Adtech Aspirations Into Actual Profits, or Is It Just Playing in the Sandbox?

Innovid Corp. is stuck in adtech purgatory—a company brimming...
Marketing Madness

Adsterra: The Ad Network That’s Like a Bad Tinder Date—Too Good to Be True, Then Totally Sketchy

Adsterra, the self-proclaimed “premium” ad network, hails from the...
Adtech

Scope3 and Adloox Just Crashed IAS and DoubleVerify’s Party—And They Brought Green Receipts

Scope3 just shook up the ad tech world by...
Adtech

Is Integral Ad Science About to Be KKR’s New Cash Cow? Or Just Another Adtech Trophy?

Picture this: Integral Ad Science (IAS), the stalwart of...
Marketing Madness

Plant-Powered Profits: Riding the Rocket Ship of Vegan Markets

The plant-based food market is like a rocket ship...
Gaming

Breaking the Sound Barrier in Mobile Gaming Ads: Elad Stern Isn’t Playing by the Old Rules

If you think mobile gaming ads are as enjoyable...
Data

The Halo Effect Strikes Again: Why Good Ads Make Your Product Look Great

Les Binet isn’t just an advertising legend; he’s a...

ARCHIVE

Must Read

Hot Topics

About Us

ADOTAT is the leading digital publication for CMOs online. Published by Pesach Lattin, renown online advertising journalist and leader.

Contact us: pace@lattin.us

Follow Us

© Copyright 2022 Pesach CV Lattin & ADOTAT.com