Saturday, November 16, 2024

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Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Mobile: Higher Conversions, Lower Costs

Mobile platforms have very clearly taken over as the prominent way for people to surf the web. As anyone can see, many advertisers and...

Windows 8 Brings Promising App Ads

At the Cannes Lions International Festival of Creativity, Microsoft gave its advertising partners a peek at what they can expect for advertising opportunities to...

HitPath Drops Lawsuit Against Cake Marketing

Almost a year ago, HitPath (aka WebApps) went to war against several of its former clients and the new tracking system that they moved...

Live Inbound aka Vince Loughname aka Vincent K Patrick aka Kevin Patrick aka International Lead Service

"Recognized by experts as the clean cut leader in “Live Inbound” Conversion Sales and Marketing Solutions. We are uniquely suited to support small, meduim...

Apps Bring Facebook’s Timeline New Life

The Timeline feature on Facebook was something that most people were hesitant to accept as the new look. It’s well known that Facebook will...

Google Joins Bad Ad Super-Alliance

Google has joined forces with Facebook, AOL, Twitter, and the IAb to form a new partnership called the Ads Integrity Alliance, according to StopBadware....

Not Paid by CPALead? Get $500 Reward

Seems that a competitor of content locking company CPALead has gone nuts on them, posting under different names on WarriorForum that they aren’t paying...

Twitter Expands Their Expand

As of Wednesday, Twitter has expanded upon their Expand feature. The expand feature is what makes it possible for users to see Youtube videos...

Must read

Catalina Salazar: The #martech Dynamo Turning Wolt Into a Retail Media Juggernaut

If retail media were a chess game, Catalina Salazar...

AdMonsters Publishers Forum: Publishers’ Group Therapy, With Coffee and Cookie Anxiety

The AdMonsters Publishers Forum has officially kicked off, and...

Streamlined or Screwed? The Real Cost of Curation for Publishers

It’s official: ad tech has found its new favorite...

Can Innovid Turn Its Adtech Aspirations Into Actual Profits, or Is It Just Playing in the Sandbox?

Innovid Corp. is stuck in adtech purgatory—a company brimming...

Adsterra: The Ad Network That’s Like a Bad Tinder Date—Too Good to Be True, Then Totally Sketchy

Adsterra, the self-proclaimed “premium” ad network, hails from the...

Is Integral Ad Science About to Be KKR’s New Cash Cow? Or Just Another Adtech Trophy?

Picture this: Integral Ad Science (IAS), the stalwart of...

Plant-Powered Profits: Riding the Rocket Ship of Vegan Markets

The plant-based food market is like a rocket ship...

The Halo Effect Strikes Again: Why Good Ads Make Your Product Look Great

Les Binet isn’t just an advertising legend; he’s a...