Saturday, November 16, 2024

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Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Creativity is Key in Facebook Conversions

Today’s American youth has become focused strongly on music and artistic creativity. Referred to as “hipsters” by many, this new generation of younger people...

Google’s Recommendations for Mobile Optimization

There are many things that every experienced advertising or marketing professional knows. Somewhere on the list are the following facts; mobile platforms are taking...

Credit Card Fraud Ring Busted

Preet Bharara, the United States Attorney for the Southern District of New York, and Janice K. Fedarcyk, the Assistant Director-in-Charge of the New York...

AOL Brings New Ads to Multiple Platforms

AOL was once the biggest name on the web, but since the explosion of mobile devices and Google and Facebook seemingly taking over the...

Android Has Bigger Success with Facebook Ads Than iPhone

The competition between Google’s Android operating systems and Apple’s iPhone operating system has been roaring on since smartphones were introduced to the public. This...

Matomy Offering Credit to Affiliates

Israeli powerhouse, Matomy Media group is now offering a unique plan to help affiliates hit by bad networks debts. Following in the footsteps of...

DirectTrack Loses More Clients

One can almost feel sorry for DirectTrack, who has seen its customer base slowly dwindle this last year.  Part of their issue was the...

Yammer gets $1.2 Billion from Microsoft

Businesses all over the world know that keeping a network is of the utmost importance. Not only do businesses need to be in contact...

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Streamlined or Screwed? The Real Cost of Curation for Publishers

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Can Innovid Turn Its Adtech Aspirations Into Actual Profits, or Is It Just Playing in the Sandbox?

Innovid Corp. is stuck in adtech purgatory—a company brimming...

Adsterra: The Ad Network That’s Like a Bad Tinder Date—Too Good to Be True, Then Totally Sketchy

Adsterra, the self-proclaimed “premium” ad network, hails from the...

Is Integral Ad Science About to Be KKR’s New Cash Cow? Or Just Another Adtech Trophy?

Picture this: Integral Ad Science (IAS), the stalwart of...

Plant-Powered Profits: Riding the Rocket Ship of Vegan Markets

The plant-based food market is like a rocket ship...

The Halo Effect Strikes Again: Why Good Ads Make Your Product Look Great

Les Binet isn’t just an advertising legend; he’s a...