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Pesach Lattin

http://www.adotat.com
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.
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Marketing Madness

Facebook Leaving the Spotlight?

It wasn’t long ago that we were all hearing about Facebook’s advertising troubles, and before that there was so much excitement about Facebook’s new...
Pesach Lattin -
Marketing Madness

Malicious Malware Could Ruin Your App of Choice

The most popular apps in application stores are always the ones that advertisers target, trying to get their ads to appear within those apps....
Pesach Lattin -
Marketing Madness

Android Still Leading According to comScore

All big companies will promise certain things, or make their platforms seem like the absolute best to advertise on, whether that’s the case or...
Pesach Lattin -
Marketing Madness

App Store Gives Food and Drink a Chance

Sure, it’s only really exciting news for those in the industry, but Apple’s addition of a “Food & Drink” category to their app store...
Pesach Lattin -
Marketing Madness

A Shitty Lawyer Will Ruin Your Business

I’ve been publishing in online advertising since 2000, and because of that I’ve gotten my share of legal letters from attorneys for things that...
Pesach Lattin -
Marketing Madness

Full Tilt CEO Arrested

Raymond Bitar, the CEO of the Full Tilt Poker Gambling empire was finally arrested after surrendering to US authorities.  He was already arranged in...
Pesach Lattin -
Marketing Madness

Why Facebook Doesn’t Show your Stuff

Nice InfoGraphic on Facebook's EdgeRank. Wonder why despite all your attempts to promote stuff on Facebook, why it doesn't work? It seems the more...
Pesach Lattin -
Marketing Madness

(InfoGraphic) Affiliate Marketing 101

When I try to explain affiliate marketing to a lot of people, they look at me strangely as if I'm talking in another language....
Pesach Lattin -
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Is Integral Ad Science About to Be KKR’s New Cash Cow? Or Just Another Adtech Trophy?

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Plant-Powered Profits: Riding the Rocket Ship of Vegan Markets

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The Halo Effect Strikes Again: Why Good Ads Make Your Product Look Great

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About Us

ADOTAT is the leading digital publication for CMOs online. Published by Pesach Lattin, renown online advertising journalist and leader.

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