Sunday, November 17, 2024

Most recent articles by:

Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Survey: Facebook Doesn’t Drive Traffic

Facebook’s advertising seems to be all we hear about these days, probably because people are expecting so much potential to come of it. The...

Proven To Work: Retargeting

An innovation that many advertisers appreciate and utilize very much is the famous retargeting ad. It allows for marketers to gather data and motivate...

clickTRUE Expands into Indonesia with Investment

 clickTRUE, an online marketing and advertising agency in Singapore and Southeast Asia specialising in Search and Conversion strategies to help brand owners strategise, design...

Cha-Ching: Facebook to Offer Cost Per Download

As if they need it, Facebook has found a way to get more money out of their advertising methods. Facebook, one of the wealthiest...

Why Are Idiots Ignoring this Traffic Source?

As advertisers, it’s always a priority to find the most suitable and effective ways to advertise, as well as the optimal places to put...

(PMI-TV) Women in Power: Microsteph Drives Conversations and Traffic

Stephanie Lichenstien is the owner of Micro Media Marketing, a boutique social media company that specializes in niche markets. They are an outsourced social...

Facebook and Yahoo Settle Their Dispute with New Advertising and Content Partnership

With the countless lawsuits between big names in the digital world, it’s hard to keep track of them all. The results of these lawsuits...

CPA Reward Programs Making Comeback

About five years ago to compete in the CPA Marketing space as a network you needed to have a rewards program that rewarded your...

Must read

Catalina Salazar: The #martech Dynamo Turning Wolt Into a Retail Media Juggernaut

If retail media were a chess game, Catalina Salazar...

AdMonsters Publishers Forum: Publishers’ Group Therapy, With Coffee and Cookie Anxiety

The AdMonsters Publishers Forum has officially kicked off, and...

Streamlined or Screwed? The Real Cost of Curation for Publishers

It’s official: ad tech has found its new favorite...

Can Innovid Turn Its Adtech Aspirations Into Actual Profits, or Is It Just Playing in the Sandbox?

Innovid Corp. is stuck in adtech purgatory—a company brimming...

Adsterra: The Ad Network That’s Like a Bad Tinder Date—Too Good to Be True, Then Totally Sketchy

Adsterra, the self-proclaimed “premium” ad network, hails from the...

Is Integral Ad Science About to Be KKR’s New Cash Cow? Or Just Another Adtech Trophy?

Picture this: Integral Ad Science (IAS), the stalwart of...

Plant-Powered Profits: Riding the Rocket Ship of Vegan Markets

The plant-based food market is like a rocket ship...

The Halo Effect Strikes Again: Why Good Ads Make Your Product Look Great

Les Binet isn’t just an advertising legend; he’s a...