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Pesach Lattin

http://www.adotat.com
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.
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Marketing Madness

This Tool Makes Millions on Facebook with 350% ROI. What is the Secret?

Zappos recently revealed the key to their success in several interviews and articles. It seems that they are so successful in Facebook marketing and...
Pesach Lattin -
Marketing Madness

Lexity’s App Opens Pinterest to Businesses

Pinterest is coming up fast as one of the most popular social networking websites on the internet, which of course peaks the interest of...
Pesach Lattin -
Marketing Madness

Google Rocks Search as You Type

Google’s got a great name in commerce, helping advertisers and website owners optimize their methods for success. They’ve released recommendations and suggestions, and have...
Pesach Lattin -
Marketing Madness

Facebook Ad Rotation is a Sign

When I’m not reading an article about any one of various subjects or finding out what’s new with Google, I do what everyone else...
Pesach Lattin -
Marketing Madness

Twitter Ads Grow, You Need to Try This

Twitter stands as a very crucial tool in the business and advertising community. As everyone in the world knows, anything as popular as Twitter...
Pesach Lattin -
Marketing Madness

Internet Advertising Up 13%

Being that internet marketing is where advertisers are focusing all of their attention these days, it’s important that someone keeps track of how well...
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Marketing Madness

Will It Be Google +1 vs. Facebook Like?

On every article, website, product review, or other piece of online content, you’ll see a set of buttons at the top, bottom, or side...
Pesach Lattin -
Leaders

Trent Silver: Teenage Millionaire Reveals More

Everyone in the industry wants to know the secret to making money online, and it seems that anyone is willing to sell the secret....
Pesach Lattin -
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Catalina Salazar: The #martech Dynamo Turning Wolt Into a Retail Media Juggernaut

If retail media were a chess game, Catalina Salazar...
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AdMonsters Publishers Forum: Publishers’ Group Therapy, With Coffee and Cookie Anxiety

The AdMonsters Publishers Forum has officially kicked off, and...
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Streamlined or Screwed? The Real Cost of Curation for Publishers

It’s official: ad tech has found its new favorite...
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Can Innovid Turn Its Adtech Aspirations Into Actual Profits, or Is It Just Playing in the Sandbox?

Innovid Corp. is stuck in adtech purgatory—a company brimming...
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Adsterra: The Ad Network That’s Like a Bad Tinder Date—Too Good to Be True, Then Totally Sketchy

Adsterra, the self-proclaimed “premium” ad network, hails from the...
Adtech

Scope3 and Adloox Just Crashed IAS and DoubleVerify’s Party—And They Brought Green Receipts

Scope3 just shook up the ad tech world by...
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Is Integral Ad Science About to Be KKR’s New Cash Cow? Or Just Another Adtech Trophy?

Picture this: Integral Ad Science (IAS), the stalwart of...
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Plant-Powered Profits: Riding the Rocket Ship of Vegan Markets

The plant-based food market is like a rocket ship...
Gaming

Breaking the Sound Barrier in Mobile Gaming Ads: Elad Stern Isn’t Playing by the Old Rules

If you think mobile gaming ads are as enjoyable...
Data

The Halo Effect Strikes Again: Why Good Ads Make Your Product Look Great

Les Binet isn’t just an advertising legend; he’s a...

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ADOTAT is the leading digital publication for CMOs online. Published by Pesach Lattin, renown online advertising journalist and leader.

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