Sunday, November 17, 2024

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Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Mobile Advertising is Kicking Ass

You’re probably aware of how important mobile platforms have become, not only for advertisers and marketing, but for businesses and communication as well. Everywhere...

Facebook Losing Users: Stock Drops

According to a recent study by Capstone Investments, Facebook has  lost 1% of their US and European user base over the last 6 months,...

Google+ Makes You Feel Good?

We all remember the release of Google+ and how the success that it brought in didn’t seem to be quite as Google had expected....

Google’s War on Free Clicks

Since anyone who needs to find anything on the web will probably end up using Google search, you may have realized that the amount...

Marissa Mayer Takes the Hot Seat at Yahoo!

Yahoo! Is surely hoping that they can put the past couple years, and several CEO changes behind them and begin focusing again on their...

Non-Payment Bandwagon Pile On

Perhaps you aren’t paying attention, but one of the top issues in the industry right now seems to be networks not paying their bills....

Mobile Continues to Grow Fast

It’s almost impossible for anyone in marketing to have not heard about mobile commerce and its potential for marketers over the past several years. ...

Digg Purchased by Betaworks for Pennies on the Dollar

This is a story all too often told in the cut throat world of silicone valley these days.  Digg was once in negotiations with...

Must read

Catalina Salazar: The #martech Dynamo Turning Wolt Into a Retail Media Juggernaut

If retail media were a chess game, Catalina Salazar...

AdMonsters Publishers Forum: Publishers’ Group Therapy, With Coffee and Cookie Anxiety

The AdMonsters Publishers Forum has officially kicked off, and...

Streamlined or Screwed? The Real Cost of Curation for Publishers

It’s official: ad tech has found its new favorite...

Can Innovid Turn Its Adtech Aspirations Into Actual Profits, or Is It Just Playing in the Sandbox?

Innovid Corp. is stuck in adtech purgatory—a company brimming...

Adsterra: The Ad Network That’s Like a Bad Tinder Date—Too Good to Be True, Then Totally Sketchy

Adsterra, the self-proclaimed “premium” ad network, hails from the...

Is Integral Ad Science About to Be KKR’s New Cash Cow? Or Just Another Adtech Trophy?

Picture this: Integral Ad Science (IAS), the stalwart of...

Plant-Powered Profits: Riding the Rocket Ship of Vegan Markets

The plant-based food market is like a rocket ship...

The Halo Effect Strikes Again: Why Good Ads Make Your Product Look Great

Les Binet isn’t just an advertising legend; he’s a...