Sunday, November 17, 2024

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Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Sodahead: Facebook’s Popularity Plummeting?

Now I’m sure you’ve heard everything there is to hear about Facebook. People like myself watch Facebook closely, simply because it’s been the most...

Survey: Affiliates Scared of Not Being Paid

According to a survey of affiliate marketers conducted by the Pert Group global research firm, affiliate marketers are really scared of not being paid....

Foursquare Further Assists Small Businesses

It isn’t really that often that you’ll read something in marketing news that pertains directly and specifically to small business. Sure, it’s good to...

Target Tweets Make Twitter a Better Platform

Advertising on Twitter has always been sort of shaky, in that it’s impossible to target a certain demographic. The only way to reach a...

How to Gain Trust?

Every business wants a good reputation with consumers, having them believe that they are reliable and trustworthy. The known ways to create an online...

New Tricks from Facebook Introduced

Regardless of what people are saying about their techniques, Facebook is going to continue building up their name in advertising. Again and again we...

CPA Networks: Stop Bitchin’ on Facebook

You know what you’ll never see? The CEO of a fortune 500 company out on Facebook complaining about his workers, or his advertisers, or...

Why Are Advertisers Losing Interest in Social Media?

Social media is one of the best of many tools that marketers have for successful advertising. It’s shown great results in the past, and...

Must read

Catalina Salazar: The #martech Dynamo Turning Wolt Into a Retail Media Juggernaut

If retail media were a chess game, Catalina Salazar...

AdMonsters Publishers Forum: Publishers’ Group Therapy, With Coffee and Cookie Anxiety

The AdMonsters Publishers Forum has officially kicked off, and...

Streamlined or Screwed? The Real Cost of Curation for Publishers

It’s official: ad tech has found its new favorite...

Can Innovid Turn Its Adtech Aspirations Into Actual Profits, or Is It Just Playing in the Sandbox?

Innovid Corp. is stuck in adtech purgatory—a company brimming...

Adsterra: The Ad Network That’s Like a Bad Tinder Date—Too Good to Be True, Then Totally Sketchy

Adsterra, the self-proclaimed “premium” ad network, hails from the...

Is Integral Ad Science About to Be KKR’s New Cash Cow? Or Just Another Adtech Trophy?

Picture this: Integral Ad Science (IAS), the stalwart of...

Plant-Powered Profits: Riding the Rocket Ship of Vegan Markets

The plant-based food market is like a rocket ship...

The Halo Effect Strikes Again: Why Good Ads Make Your Product Look Great

Les Binet isn’t just an advertising legend; he’s a...