Sunday, November 17, 2024

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Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Google+ is Actually Growing

There’s been some news in the line of Google+ and how it’s performance is holding up. Most people, when they heard of Google+, were...

Facebook Advertising Does $1 Billion in Q2.

Those advertisers who use Facebook for advertising, as well as those who are looking into doing the same have been patiently awaiting the results...

Lead Gen Strategies Grow

Lead generation has always been somewhat of a struggle for those in marketing, becoming a process that takes determination and effort. Before the internet,...

Foursquare’s Marketing Ideas Never End

Foursquare’s addition of the Local Updates feature last week has made me start keeping a watch on the network’s advertising capabilities and opportunities.  Their...

Display May Not Survive without Integration

What’s the form of internet marketing that people tend to notice the most, while still receiving the least clicks? Of course, what I means...

Ignore Negative Buzz and Die

As and experienced advertiser, you probably know how important it is to manage your online reputation alongside successful advertising campaigns. We’ve all seen the...

Adknowledge Buys Quiz Biz from Pangea

Just a few years ago all over the internet you probably saw ads that asked you various question about everything from what a picture...

Targeted Tweets are Seeing Results

A few weeks back, I wrote about Twitter’s newest idea in advertising which was with Promoted Tweets. Twitter started allowing advertisers to target their...

Must read

Catalina Salazar: The #martech Dynamo Turning Wolt Into a Retail Media Juggernaut

If retail media were a chess game, Catalina Salazar...

AdMonsters Publishers Forum: Publishers’ Group Therapy, With Coffee and Cookie Anxiety

The AdMonsters Publishers Forum has officially kicked off, and...

Streamlined or Screwed? The Real Cost of Curation for Publishers

It’s official: ad tech has found its new favorite...

Can Innovid Turn Its Adtech Aspirations Into Actual Profits, or Is It Just Playing in the Sandbox?

Innovid Corp. is stuck in adtech purgatory—a company brimming...

Adsterra: The Ad Network That’s Like a Bad Tinder Date—Too Good to Be True, Then Totally Sketchy

Adsterra, the self-proclaimed “premium” ad network, hails from the...

Is Integral Ad Science About to Be KKR’s New Cash Cow? Or Just Another Adtech Trophy?

Picture this: Integral Ad Science (IAS), the stalwart of...

Plant-Powered Profits: Riding the Rocket Ship of Vegan Markets

The plant-based food market is like a rocket ship...

The Halo Effect Strikes Again: Why Good Ads Make Your Product Look Great

Les Binet isn’t just an advertising legend; he’s a...