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Pesach Lattin

http://www.adotat.com

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Marketing Madness

Does Facebook Mobile = Higher CTRs?

Not long ago, we all heard of Facebook’s big mobile ad launch, and advertisers were excited for yet another opportunity to advertise with the...

Pesach Lattin - 2012-08-07

Marketing Madness

True.com Bankrupt and Owes $100M

Unfortunately more bad news that will affect affiliate networks and affiliates. Mega-advertiser True Beginnings aka True.com has filed chapter 11 Bankruptcy protection in Texas...

Pesach Lattin - 2012-08-07

Marketing Madness

Small Business Suck At This

Facebook has, in the past proven to be a very valuable tool for consumer engagement as the platform is so easily functional and Facebook...

Pesach Lattin - 2012-08-07

Marketing Madness

Wildfire: The Importance of Active Fans

In social media marketing, every fan or follower counts in some way or another. Each one counts as another step closer to successful marketing...

Pesach Lattin - 2012-08-06

Marketing Madness

Facebook Comments Equal Compliance Issues?

Facebook comments have, for a long time, been used for engagement between consumers and advertisers or brands. Now, it seems that many advertisers are...

Pesach Lattin - 2012-08-06

Marketing Madness

The Four Stupidest Affiliate People on Facebook

Yes, there are dozens of groups on Facebook, almost all with the same annoying people posting the same annoying things. I’m not just talking...

Pesach Lattin - 2012-08-05

Marketing Madness

A Familiar Improvement with Facebook Advertising

Amongst today’s internet marketing topics, one of the more popular ones is Facebook’s new Page Post Targeting option. The problem is, there isn’t much...

Pesach Lattin - 2012-08-05

Marketing Madness

Mobile Traffic to Double by 2013

Mobile marketing may be very popular right now, but it still has even more room to grow. According to BuzzCity, a renowned mobile internet...

Pesach Lattin - 2012-08-03

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