Sunday, November 17, 2024

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Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Social Media Brings Low Conversions

At first, eCommerce was something that could only exist on a computer screen while a buyer was sitting at their desk. Online shopping and...

AOL Launching Ad Supported TV

Netflix is a service that has been extremely popular for a long time now. However, Netflix is not the only popular connected TV providers,...

Pinterest Now Open For Everyone

Everybody has heard of Pinterest, but not everybody has actually experienced using the network. People have always had a harder time joining Pinterest than...

Official PMI Affiliate Summit East Party List

Honestly, I wanted to do a comprehensive list of the parties, but after looking what was going on, I realized that most of the...

Twitter Has Tons of Fakes Too

A little over a week ago, the news of Facebook’s fake clicks shed a bit of light on their real situation, and after that...

(InfoGraphic) QR Codes Make a Comeback in Q2

To put it simply, QR codes have always been sort of like 3D films. At first they were exciting and no one had ever...

Google+ has been Abandoned

The facts about Google+ are oscillating quite a bit these days from good news to bad. Not long ago, there was nothing but good...

Facebook Throws A Huge Ad-Bone

There are many people that still are not to pleased or impressed with Facebook’s advertising efforts. Since they recently announced more mobile options, however,...

Must read

Catalina Salazar: The #martech Dynamo Turning Wolt Into a Retail Media Juggernaut

If retail media were a chess game, Catalina Salazar...

AdMonsters Publishers Forum: Publishers’ Group Therapy, With Coffee and Cookie Anxiety

The AdMonsters Publishers Forum has officially kicked off, and...

Streamlined or Screwed? The Real Cost of Curation for Publishers

It’s official: ad tech has found its new favorite...

Can Innovid Turn Its Adtech Aspirations Into Actual Profits, or Is It Just Playing in the Sandbox?

Innovid Corp. is stuck in adtech purgatory—a company brimming...

Adsterra: The Ad Network That’s Like a Bad Tinder Date—Too Good to Be True, Then Totally Sketchy

Adsterra, the self-proclaimed “premium” ad network, hails from the...

Is Integral Ad Science About to Be KKR’s New Cash Cow? Or Just Another Adtech Trophy?

Picture this: Integral Ad Science (IAS), the stalwart of...

Plant-Powered Profits: Riding the Rocket Ship of Vegan Markets

The plant-based food market is like a rocket ship...

The Halo Effect Strikes Again: Why Good Ads Make Your Product Look Great

Les Binet isn’t just an advertising legend; he’s a...