Sunday, November 17, 2024

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Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Pinterest’s New Apps Will Drive Traffic to the Network

Many advertisers today have been looking into Pinterest and seeing what it may have to offer. It can definitely bring in some good results,...

$600M Rewards Site Shut Down For Fraud

From SEC Release: Washington, D.C., Aug. 17, 2012 – The Securities and Exchange Commission today announced fraud charges and an emergency asset freeze to...

Google Now Searches Your Gmail Account?

Something we haven’t seen in a while is a new idea for improving upon Google’s original purpose; search. That is probably because Google has...

Mobile Has Reached the Top in Media Consumption

The question that presents itself these days is whether or not TV is good for anything in the advertising and marketing world anymore. The...

Facebook Tests Page Posts That Reach Non-Fans

Way back in December, Facebook revealed to the public that they were testing the new page post ads that allowed for businesses and advertisers...

Twitter Founders Launching Two New Networks

The words “Twitter” and “Tweet” are almost household words these days. I would not be surprised if “Tweet” landed a spot in a dictionary...

Study: Mobile Marketing Will Triple by 2016

There have been countless studies based on the mobile world we live in today, be they about mobile advertising, mobile device usage, or even...

G+ Offers Custom URLs for Cleaner Links

Matthew Inman is a name that is pretty well known by anyone who browses the web a lot. If not, his comic series, entitled...

Must read

Catalina Salazar: The #martech Dynamo Turning Wolt Into a Retail Media Juggernaut

If retail media were a chess game, Catalina Salazar...

AdMonsters Publishers Forum: Publishers’ Group Therapy, With Coffee and Cookie Anxiety

The AdMonsters Publishers Forum has officially kicked off, and...

Streamlined or Screwed? The Real Cost of Curation for Publishers

It’s official: ad tech has found its new favorite...

Can Innovid Turn Its Adtech Aspirations Into Actual Profits, or Is It Just Playing in the Sandbox?

Innovid Corp. is stuck in adtech purgatory—a company brimming...

Adsterra: The Ad Network That’s Like a Bad Tinder Date—Too Good to Be True, Then Totally Sketchy

Adsterra, the self-proclaimed “premium” ad network, hails from the...

Is Integral Ad Science About to Be KKR’s New Cash Cow? Or Just Another Adtech Trophy?

Picture this: Integral Ad Science (IAS), the stalwart of...

Plant-Powered Profits: Riding the Rocket Ship of Vegan Markets

The plant-based food market is like a rocket ship...

The Halo Effect Strikes Again: Why Good Ads Make Your Product Look Great

Les Binet isn’t just an advertising legend; he’s a...