Sunday, November 17, 2024

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Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Best Fan Growth Boosts on Facebook

Having a business page on Facebook has always proven to be a good way to raise awareness of your company or to advertise to...

Topsy Releases a New Way to Measure Twitter Performance

Twitter gives marketers the opportunity to utilize a constant stream of social media content to plan out a successful marketing strategy to put in...

Mobile Conversions Are Up As Well

For a long time now, InMobi has proven to be a great source for anything new in the way of mobile advertising and the...

Smartphone Users More Likely to Buy Paid Content

The Online Publishers Association released some interesting new insight into the performance of smartphones, mobile ads, and the attitudes of smartphone users toward mobile...

Email Marketers Must Optimize for Mobile

Despite the countless forms of digital marketing that have arisen constantly over the years, email still stands strong as an internet marketing veteran. Clickthrough...

Affiliate Window Launches Skype Affiliate Program

Murray Newlands quickly interviews and seems to entertain Adam Ross the COO of Affiliate Window (formerly Buy.at), the largest UK-based affiliate company. Adam reveals...

Bad News for Banner Advertising

Even though we have seen a burst in new advertising opportunities on Facebook and social networks in general, the majority of the advertising we...

Facebook Hopeful About App Traffic

Since Facebook has never had trouble driving traffic to their network, one of their main concerns has been driving traffic to apps that function...

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Streamlined or Screwed? The Real Cost of Curation for Publishers

It’s official: ad tech has found its new favorite...

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Innovid Corp. is stuck in adtech purgatory—a company brimming...

Adsterra: The Ad Network That’s Like a Bad Tinder Date—Too Good to Be True, Then Totally Sketchy

Adsterra, the self-proclaimed “premium” ad network, hails from the...

Is Integral Ad Science About to Be KKR’s New Cash Cow? Or Just Another Adtech Trophy?

Picture this: Integral Ad Science (IAS), the stalwart of...

Plant-Powered Profits: Riding the Rocket Ship of Vegan Markets

The plant-based food market is like a rocket ship...

The Halo Effect Strikes Again: Why Good Ads Make Your Product Look Great

Les Binet isn’t just an advertising legend; he’s a...