Monday, November 18, 2024

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Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Google Display Ad Planner Could be Huge

There are many marketers that have always relied on DoubleClick AdPlanner to help them found out anything they need to know regarding analytics of...

YouTube Brings Pre-Roll Ads to Mobile

YouTube’s system of TrueView ads (skippable video advertisements that play before the video a user is trying to view) have worked quite well for...

Shopping Apps Could Be of Some Use

Advertisers are always looking for the next best website, search engine, or mobile app to advertise on. Of course, the big thing now is...

Pinterest Not Really a Success?

When I first checked out Pinterest and did some reading on how it could become a hot commodity in internet marketing, I was reasonably...

Infographic: Website Traffic From Smartphones Way Up

Back in 2011, there were countless articles and studies stressing the importance of optimizing websites for mobile devices. Everyone could see that the entire...

LeadCola Hacked, Accused of Scrub and Bribing AffPaying

You have to have wondered what happened with LeadCola this week, when hundreds of publishers received emails sending them to the infamous “GoogleHammer” dick-rolling...

Convicted Fraudster Irv Freiberg Accused Again of Being Scam Artist

CPL Media Group, a company owned by Michelle Larkin has filed a lawsuit in the United States Southern District Court of Florida against Irving...

SMS Ads to Reach $7.4 Billion by 2017?

It’s been made very clear that mobile advertising is a subject that deserves a lot of focus in today’s digital marketing world. Since it...

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If retail media were a chess game, Catalina Salazar...

AdMonsters Publishers Forum: Publishers’ Group Therapy, With Coffee and Cookie Anxiety

The AdMonsters Publishers Forum has officially kicked off, and...

Streamlined or Screwed? The Real Cost of Curation for Publishers

It’s official: ad tech has found its new favorite...

Can Innovid Turn Its Adtech Aspirations Into Actual Profits, or Is It Just Playing in the Sandbox?

Innovid Corp. is stuck in adtech purgatory—a company brimming...

Adsterra: The Ad Network That’s Like a Bad Tinder Date—Too Good to Be True, Then Totally Sketchy

Adsterra, the self-proclaimed “premium” ad network, hails from the...

Is Integral Ad Science About to Be KKR’s New Cash Cow? Or Just Another Adtech Trophy?

Picture this: Integral Ad Science (IAS), the stalwart of...

Plant-Powered Profits: Riding the Rocket Ship of Vegan Markets

The plant-based food market is like a rocket ship...

The Halo Effect Strikes Again: Why Good Ads Make Your Product Look Great

Les Binet isn’t just an advertising legend; he’s a...