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Pesach Lattin

http://www.adotat.com

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Marketing Madness

Twitter Lowers Bid to One Cent Plus Adds Interest Based Targeting

Twitter did big things for their advertising name when they released Promoted Tweets and Promoted Accounts, allowing for Twitter to effectively be used for...

Pesach Lattin - 2012-08-30

Specials

Why are Marketers Dumb on Mobile?

Researching marketing trends and performance on the web is a common practice among marketers of all sorts. Finding studies and reports focused on mobile...

Pesach Lattin - 2012-08-29

Marketing Madness

50% of Display Ads Are Never Seen by Anyone

Viewability is one of the more important factors that marketers have to take into consideration when dealing with multiple ad campaigns at a time....

Pesach Lattin - 2012-08-29

Marketing Madness

Media Buyers Alert: SiteScout Fully Integrated with Google Exchange

Seems that SiteScout has been fully integrated into Google Ad Exchange, which is obviously one of the top sources for media opportunities. This should...

Pesach Lattin - 2012-08-29

Marketing Madness

Update: Android Will Be Okay After Apple’s Big Win

Yesterday, I wondered just how the lawsuit between Apple and Samsung would affect the mobile marketing community as well as the smartphone market. I...

Pesach Lattin - 2012-08-29

Leaders

Five Huge Mistakes in Mobile Marketing

Murray Newlands interviews Alexander Tsatkin, also known as the "Angry Russian" about the Five biggest mistakes in mobile marketing that affiliates and marketers make....

Pesach Lattin - 2012-08-28

Specials

Mobile Marketers: What Does Apple’s Lawsuit Win Mean?

Arguably the most important topic that anyone was talking about near the end of last week was the lawsuit between Apple and Samsung regarding...

Pesach Lattin - 2012-08-27

Specials

Would People Pay to Remove Facebook Ads?

Social media marketing can be achieved on countless networks around the internet, but the networks that most marketers show interest in are Twitter and...

Pesach Lattin - 2012-08-27

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Adtech2024-11-14

Pesach Lattin

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Can Innovid Turn Its Adtech Aspirations Into Actual Profits, or Is It Just Playing in the Sandbox?

Catalina Salazar: The #martech Dynamo Turning Wolt Into a Retail Media Juggernaut

Adsterra: The Ad Network That’s Like a Bad Tinder Date—Too Good to Be True, Then Totally Sketchy

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Adsterra: The Ad Network That’s Like a Bad Tinder Date—Too Good to Be True, Then Totally Sketchy

Can Innovid Turn Its Adtech Aspirations Into Actual Profits, or Is It Just Playing in the Sandbox?

Streamlined or Screwed? The Real Cost of Curation for Publishers

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Pesach Lattin

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