Monday, November 18, 2024

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Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Rakuten LinkShare to Acquire mediaFORGE

(Press Release) NEW YORK CITY – September 5, 2012- Rakuten LinkShare today announced it has entered into a definitive agreement to acquire mediaFORGE, a...

The Better Way to Get More Likes

In spite of a slow news day, I recently found information from a study that could come as good advice to some in light...

Facebook: Cracking Down on Phony Likes

It’s not the proudest moment in the life of any marketer or brand when they have to start buying likes on Facebook or followers...

What’s Hot in Health Affiliate Marketing?

Murray Newland of PMI-TV speaks to Warren Bright of MarketHealth about what is hot in health affiliate and performance marketing right now. MarketHealth is...

Infographic: A World of Multi-Screen Consumers

Digital marketing is the way of the world today, and an important part of it is knowing what’s what in cross-platform marketing. Google’s mobile...

Google Announces Latest Improvement to Google Analytics

Just one of the countless ways that Google helps marketers in their daily tasks is with Google Analytics. Google’s online analytic software has given...

Which Social Media Networks are Better for B2B and B2C?

All social media is good for marketers, but each medium is beneficial for its own reasons. Each social media network allows for marketers to...

Is Dan Balsam Hero or Villain?

Many people believe Daniel Balsam is a hero. With the never ending amount of spam out there, with spammers getting more and more creative,...

Must read

Catalina Salazar: The #martech Dynamo Turning Wolt Into a Retail Media Juggernaut

If retail media were a chess game, Catalina Salazar...

AdMonsters Publishers Forum: Publishers’ Group Therapy, With Coffee and Cookie Anxiety

The AdMonsters Publishers Forum has officially kicked off, and...

Streamlined or Screwed? The Real Cost of Curation for Publishers

It’s official: ad tech has found its new favorite...

Can Innovid Turn Its Adtech Aspirations Into Actual Profits, or Is It Just Playing in the Sandbox?

Innovid Corp. is stuck in adtech purgatory—a company brimming...

Adsterra: The Ad Network That’s Like a Bad Tinder Date—Too Good to Be True, Then Totally Sketchy

Adsterra, the self-proclaimed “premium” ad network, hails from the...

Is Integral Ad Science About to Be KKR’s New Cash Cow? Or Just Another Adtech Trophy?

Picture this: Integral Ad Science (IAS), the stalwart of...

Plant-Powered Profits: Riding the Rocket Ship of Vegan Markets

The plant-based food market is like a rocket ship...

The Halo Effect Strikes Again: Why Good Ads Make Your Product Look Great

Les Binet isn’t just an advertising legend; he’s a...