Monday, November 18, 2024

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Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Small Business Still Stupid on Social Media

The results from a study conducted by SMB Group, a marketing insight company, in March 2012 came in today and were reported by eMarketer....

Mobile Email Open Rates Going Crazy

We have not heard much from the email marketing world lately, especially with all the popularity that social and mobile marketing have gained. Email...

New Mobile Video Ad Opportunity

Though mobile marketing is the talk of the town recently, mobile video advertising has not exactly done as well as everyone has expected it...

New International Cost Per Download Game Network Launched

Ad4Game, already one of the biggest gaming performance advertising network has jut announced the launch of its new offer-based network. Until recently the network...

Twitter to Beat Facebook in Mobile Revenue

The two names that most people find are synonymous with social networking are Twitter and Facebook, and with good reason. They both have enormous...

What are The Best Times for Online Video Marketing?

When marketing online through the use of video advertising, it is easy to see that digital video marketing does not have as great an...

People Like Bing More Than Google?

Bing recently chose a very interesting way of figuring out just how relevant they are in the world of search engines. It was also...

Images and Video are Taking Over Twitter

A while ago, people would simply browse the internet to read news articles, read what their friends have been up to, or even just...

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Zeta Global: AI Hype, Data Breaches, and Damage Control

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Catalina Salazar: The #martech Dynamo Turning Wolt Into a Retail Media Juggernaut

If retail media were a chess game, Catalina Salazar...

AdMonsters Publishers Forum: Publishers’ Group Therapy, With Coffee and Cookie Anxiety

The AdMonsters Publishers Forum has officially kicked off, and...

Streamlined or Screwed? The Real Cost of Curation for Publishers

It’s official: ad tech has found its new favorite...

Can Innovid Turn Its Adtech Aspirations Into Actual Profits, or Is It Just Playing in the Sandbox?

Innovid Corp. is stuck in adtech purgatory—a company brimming...

Adsterra: The Ad Network That’s Like a Bad Tinder Date—Too Good to Be True, Then Totally Sketchy

Adsterra, the self-proclaimed “premium” ad network, hails from the...

Is Integral Ad Science About to Be KKR’s New Cash Cow? Or Just Another Adtech Trophy?

Picture this: Integral Ad Science (IAS), the stalwart of...

Plant-Powered Profits: Riding the Rocket Ship of Vegan Markets

The plant-based food market is like a rocket ship...