Monday, November 18, 2024

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Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

iOS 6 Allows Users to Limit Ad Tracking

With all the hype about Apple’s brand new iPhone 5 and the excitable iOS 6, many marketers are bombarded with potential new marketing prospects,...

Who Really is Using Social Media?

A fact that will always reign true is that good marketing relies on the targeting of the right demographic. Sure, there are hundreds of...

Will iPhone5 Hurt Android?

Mobile advertisers are going crazy over the iPhone 5 right now. It is completely understandable too, as this new phone offers many things that...

Twitter is Raking in Ad Cash

I do not want to seem as if I am trying to promote eMarketer, with all the information I get from their studies and...

Want High CTRs? Use Video Ads

Online video ads are still far less numerous than television ads, but that does not necessarily mean that they are not turning out to...

Men Buy More than Women in Mobile

There are countless businesses and brands out there that are all trying to target their advertising efforts at one demographic in particular; shoppers. However,...

Most Tablet Users Love iPads with Wifi

As we know, tablets are becoming more and more popular as the top choice for mobile commerce. People are more comfortable using tablets to...

Ad Supported YouTube Stays on Apple Devices

A week or two ago, the talk of the web was focused on how Apple’s iOS 6 will be excluding YouTube as a featured...

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Adsterra: The Ad Network That’s Like a Bad Tinder Date—Too Good to Be True, Then Totally Sketchy

Adsterra, the self-proclaimed “premium” ad network, hails from the...

Is Integral Ad Science About to Be KKR’s New Cash Cow? Or Just Another Adtech Trophy?

Picture this: Integral Ad Science (IAS), the stalwart of...

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The plant-based food market is like a rocket ship...