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Pesach Lattin

http://www.adotat.com

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Marketing Madness

Want to Make $12B a Year? Look at Mobile.

Once again, there has been a prediction that proves the certain success of mobile advertising for many years to come. This time, however, the...

Pesach Lattin - 2012-09-19

Marketing Madness

Word-of-Mouth Still King; Is There a Way to Beat It?

For a long time now, people have trusted what their friends have to say over what advertisements are telling them. A recommendation from a...

Pesach Lattin - 2012-09-18

Marketing Madness

AdWords Starts Shared Budgets? Will this Waste Your Money?

It's obvious that Google AdWords is one of the more popular marketing platforms used by marketers of many different types. With all these marketers...

Pesach Lattin - 2012-09-18

Specials

BlackHatters: Stop Trying Fake Likes: They Don’t Work

Everyone has heard all of the stories about the fake Likes and fake Tweets; pretty much anything that has to do with social media...

Pesach Lattin - 2012-09-18

Specials

Losers Need to Stop Using Facebook, Start Really Networking

Despite all the groups on Facebook, using them it’s not really networking. While it might seem that in this day and age of 24/7...

Pesach Lattin - 2012-09-18

Leaders

ClickBank Executive Reveals All About What is Working and Not Working

ClickBank director of Education Beau Blackwell discusses with Murray Newlands of PMI-TV about what is working best at ClickBank. He talks extensively about what...

Pesach Lattin - 2012-09-17

Marketing Madness

Affiliates Sue ZeekRewards

Since ZeekRewards has been shut down by the the SEC for a $600M Ponzi Sceme, some of the affiliates are looking to recover money...

Pesach Lattin - 2012-09-17

Marketing Madness

Power Wallet Launches New Innovative Affiliate Program at FinCon

In this episode of Performance Marketing Insider TV, Murray Newlands interviews Steph Lewis of Power Wallet at FinCon 2012 to learn about their recently...

Pesach Lattin - 2012-09-16

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Marketing Madness2024-11-18

Pesach Lattin

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Scope3 and Adloox Just Crashed IAS and DoubleVerify’s Party—And They Brought Green Receipts

Is Integral Ad Science About to Be KKR’s New Cash Cow? Or Just Another Adtech Trophy?

Plant-Powered Profits: Riding the Rocket Ship of Vegan Markets

Breaking the Sound Barrier in Mobile Gaming Ads: Elad Stern Isn’t Playing by the Old Rules

ARCHIVE

Zeta Global: AI Hype, Data Breaches, and Damage Control

Catalina Salazar: The #martech Dynamo Turning Wolt Into a Retail Media Juggernaut

AdMonsters Publishers Forum: Publishers’ Group Therapy, With Coffee and Cookie Anxiety

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Adsterra: The Ad Network That’s Like a Bad Tinder Date—Too Good to Be True, Then Totally Sketchy

Can Innovid Turn Its Adtech Aspirations Into Actual Profits, or Is It Just Playing in the Sandbox?

Streamlined or Screwed? The Real Cost of Curation for Publishers

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Pesach Lattin

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