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Pesach Lattin

http://www.adotat.com

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Marketing Madness

Official Top 10 CPA Affiliate Networks

Performance Marketing Insider is delighted to announce the results of our Top 10 Survey of CPA Affiliate Performance Networks for Summer 2012. Six months...

Pesach Lattin - 2012-09-23

Marketing Madness

Consumers Prefer Mobile Email Over SMS Promotions

Marketing to the new digitally mobile society is getting easier and easier, considering the countless new innovations in the field. Among the many ways...

Pesach Lattin - 2012-09-23

Marketing Madness

New Mobile Network MLM Affiliate Scheme?

Today, I stumbled across some pretty interesting news regarding a mobile company that is developing quite an interesting marketing technique that will get their...

Pesach Lattin - 2012-09-23

Marketing Madness

GameTheory Messaging Business Shut

GameTheory LLC, once one of the biggest text messaging marketing companies on the planet, has had their text messaging shut down by the New...

Pesach Lattin - 2012-09-21

Marketing Madness

Free Facebook Offers Gone

A service that Facebook released this year that has been getting some pretty extensive attention from Facebook advertisers is their Offers feature. This is...

Pesach Lattin - 2012-09-21

Marketing Madness

Google Dominated Display

Display ads can go up and down quite frequently in regard to their performance, but they still remain a very well used form of...

Pesach Lattin - 2012-09-21

Specials

Email Marketers: Competitors Adding Spam Traps?

Seems that there is a growing issue with more and more people being victim of Spam Traps, specific emails created or added by people...

Pesach Lattin - 2012-09-20

Marketing Madness

Small Businesses Want Higher ROI on Mobile

Small and medium sized businesses today still rely heavily on the reviews and social media comments that they accrue from past customers to market...

Pesach Lattin - 2012-09-19

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Marketing Madness2024-11-18

Pesach Lattin

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Scope3 and Adloox Just Crashed IAS and DoubleVerify’s Party—And They Brought Green Receipts

Is Integral Ad Science About to Be KKR’s New Cash Cow? Or Just Another Adtech Trophy?

Plant-Powered Profits: Riding the Rocket Ship of Vegan Markets

Breaking the Sound Barrier in Mobile Gaming Ads: Elad Stern Isn’t Playing by the Old Rules

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Zeta Global: AI Hype, Data Breaches, and Damage Control

Catalina Salazar: The #martech Dynamo Turning Wolt Into a Retail Media Juggernaut

AdMonsters Publishers Forum: Publishers’ Group Therapy, With Coffee and Cookie Anxiety

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Adsterra: The Ad Network That’s Like a Bad Tinder Date—Too Good to Be True, Then Totally Sketchy

Can Innovid Turn Its Adtech Aspirations Into Actual Profits, or Is It Just Playing in the Sandbox?

Streamlined or Screwed? The Real Cost of Curation for Publishers

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Pesach Lattin

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