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Pesach Lattin

http://www.adotat.com

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Marketing Madness

Groupon’s Carolyn Kmet Joins All Inclusive Marketing

Industry leader and frequent speaker Carolyn Kmet, best known her heading up of the Groupon Affiliate program has been retained as the Vice President...

Pesach Lattin - 2012-09-28

Marketing Madness

This Guy has Big Balls at Ad:tech

Don't know Darren Blatt? He's the guy who throws the Affiliate Ball party during Affiliate Summit that everyone is always talking about. Well, he's...

Pesach Lattin - 2012-09-27

Marketing Madness

Men Make Up Most of Mobile Commerce

In an article I wrote recently, I described some recent findings that showed that marketing to men on Facebook was a much cheaper practice,...

Pesach Lattin - 2012-09-26

Marketing Madness

Official Google Display Playbook for Affiliates

The main goal of this website is clear—to help performance marketers with the latest and best methods to get their jobs done correctly, as...

Pesach Lattin - 2012-09-26

Specials

Mobile Only Works If You Do This: Optimize Stupid!

For a long time now I, along with hundreds of other people, have been stressing the importance of the optimization of websites for mobile...

Pesach Lattin - 2012-09-26

Specials

Cheapest Way to Market on Facebook

Targeting consumers takes a lot of research and requires marketers to take a lot of different factors into consideration. This is well known as...

Pesach Lattin - 2012-09-26

Marketing Madness

Facebook Partners to Measure Offline Performance

It’s always interesting to see what the new happenings are with Facebook as they continue to slowly build their name in the marketing world....

Pesach Lattin - 2012-09-25

Marketing Madness

SEO is back from the Dead?

Among creating successful marketing campaigns and finding the next best technique for reaching the consumer, marketers and brands often find little time to maintain...

Pesach Lattin - 2012-09-25

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Marketing Madness2024-11-18

Pesach Lattin

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Zeta Global: AI Hype, Data Breaches, and Damage Control

Catalina Salazar: The #martech Dynamo Turning Wolt Into a Retail Media Juggernaut

AdMonsters Publishers Forum: Publishers’ Group Therapy, With Coffee and Cookie Anxiety

Streamlined or Screwed? The Real Cost of Curation for Publishers

Can Innovid Turn Its Adtech Aspirations Into Actual Profits, or Is It Just Playing in the Sandbox?

Adsterra: The Ad Network That’s Like a Bad Tinder Date—Too Good to Be True, Then Totally Sketchy

Scope3 and Adloox Just Crashed IAS and DoubleVerify’s Party—And They Brought Green Receipts

Is Integral Ad Science About to Be KKR’s New Cash Cow? Or Just Another Adtech Trophy?

Plant-Powered Profits: Riding the Rocket Ship of Vegan Markets

Breaking the Sound Barrier in Mobile Gaming Ads: Elad Stern Isn’t Playing by the Old Rules

ARCHIVE

Zeta Global: AI Hype, Data Breaches, and Damage Control

Catalina Salazar: The #martech Dynamo Turning Wolt Into a Retail Media Juggernaut

AdMonsters Publishers Forum: Publishers’ Group Therapy, With Coffee and Cookie Anxiety

Must Read

Adsterra: The Ad Network That’s Like a Bad Tinder Date—Too Good to Be True, Then Totally Sketchy

Can Innovid Turn Its Adtech Aspirations Into Actual Profits, or Is It Just Playing in the Sandbox?

Streamlined or Screwed? The Real Cost of Curation for Publishers

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Pesach Lattin

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