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Pesach Lattin

http://www.adotat.com
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.
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Specials

Are Bots the #1 Traffic Source?

Turns out that Bots might be causing a lot more damage to the online advertising industry than we thought. A recently study from Solve...
Pesach Lattin -
Leaders

Huge Changes at Clickbooth Makes News

PMI-TV was able to sit down with Erin Cigich, the President of Clickbooth to find out what exactly is going on with Clickbooth. You’ve...
Pesach Lattin -
Marketing Madness

Rich Media Mobile Ads Starting to See Better Days

Not usually the fan favorite of many marketers, rich media ads have recently been reported as being quite a successful method of reaching consumers...
Pesach Lattin -
Marketing Madness

Yahoo Publisher Network Is Baaaack!

The latest news with Yahoo was the induction of their new CEO, Marissa Mayer, which everyone predicted would be a crucial turning point for...
Pesach Lattin -
Marketing Madness

Which Social Networks Are Working Best?

Social media has proven time and time again to be a successful platform for almost any type of advertising. To advertise where the people...
Pesach Lattin -
Marketing Madness

Instagram Beats Twitter in Engagement

When it comes to social networks and how much people tend to engage with them, the two top names that come to mind are...
Pesach Lattin -
Marketing Madness

Facebook Gifts: Will It Improve Ad Targeting on Facebook?

People do not tend to use Facebook for anything other than what it was originally meant for, which is social networking. People visit the...
Pesach Lattin -
Specials

The Must Watch Interview for Media Buyers

Andy Dhanik, the Client Services Director for engage:BDR talks to Murray Newlands about how affiliates and marketers can best use engage:BDR and what exactly...
Pesach Lattin -
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Innovid Corp. is stuck in adtech purgatory—a company brimming...
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Scope3 and Adloox Just Crashed IAS and DoubleVerify’s Party—And They Brought Green Receipts

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About Us

ADOTAT is the leading digital publication for CMOs online. Published by Pesach Lattin, renown online advertising journalist and leader.

Contact us: pace@lattin.us

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