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Pesach Lattin

http://www.adotat.com

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Marketing Madness

Mobile Bounce Rates Up While Traffic Grows

With mobile marketing being such a hot commodity these days, I find that it is quite important to know just how much growth or...

Pesach Lattin - 2012-10-07

Marketing Madness

Google Android Still King, For Now

Since the release of the iPhone 5 and iOS 6, I have been patiently waiting to find out some new results on the status...

Pesach Lattin - 2012-10-05

Marketing Madness

Social Media Looking Good: Accomplishments for Twitter, Facebook, and Tumblr

Today is a day filled with accomplishment and success in the realm of social media. A number of things went on today in regard...

Pesach Lattin - 2012-10-05

Marketing Madness

Mobile Music Expected to Grow, Games Still Lead

If mobile devices were available during the 60s and 70s, I can only imagine what the numbers would look like, regarding revenue from mobile...

Pesach Lattin - 2012-10-05

Marketing Madness

Google Display Network: New LightBox Ads; Engagement is Up

One of the more prominent advertising options that Google offers to its marketing customers is display advertising. The company has, for some time now,...

Pesach Lattin - 2012-10-04

Specials

Not Matter How Small You Got Game

There is a lot of talk in our industry about who is making the most money, who is the biggest "baller" and other crap...

Pesach Lattin - 2012-10-03

Marketing Madness

Get Conversions from Twitter

Twitter is the place people to go and catch up on everything and anything that their friends, family, and any other person or page...

Pesach Lattin - 2012-10-02

Marketing Madness

Apple’s Damaging their Location-Based Marketing?

While reading the countless articles that were smashing and tearing apart the recent flop by Apple that is their new map application, I stumbled...

Pesach Lattin - 2012-10-02

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Marketing Madness2024-11-18

Pesach Lattin

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Can Innovid Turn Its Adtech Aspirations Into Actual Profits, or Is It Just Playing in the Sandbox?

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Scope3 and Adloox Just Crashed IAS and DoubleVerify’s Party—And They Brought Green Receipts

Is Integral Ad Science About to Be KKR’s New Cash Cow? Or Just Another Adtech Trophy?

Plant-Powered Profits: Riding the Rocket Ship of Vegan Markets

Breaking the Sound Barrier in Mobile Gaming Ads: Elad Stern Isn’t Playing by the Old Rules

ARCHIVE

Zeta Global: AI Hype, Data Breaches, and Damage Control

Catalina Salazar: The #martech Dynamo Turning Wolt Into a Retail Media Juggernaut

AdMonsters Publishers Forum: Publishers’ Group Therapy, With Coffee and Cookie Anxiety

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Adsterra: The Ad Network That’s Like a Bad Tinder Date—Too Good to Be True, Then Totally Sketchy

Can Innovid Turn Its Adtech Aspirations Into Actual Profits, or Is It Just Playing in the Sandbox?

Streamlined or Screwed? The Real Cost of Curation for Publishers

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Pesach Lattin

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