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Pesach Lattin

http://www.adotat.com

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Marketing Madness

Real Life Shopping to Stop?

It is about that time of year when people start thinking about their holiday shopping, getting nervous because there are so many people to...

Pesach Lattin - 2012-10-12

Marketing Madness

AX Business Goes to Affiliate Window

American Express Global Corporate Payment has appointed global performance network, Affiliate Window as their sole business provider for driving new corporate business leads. This builds...

Pesach Lattin - 2012-10-12

Marketing Madness

Tablets Show Positive Ad Results

A big part of the total mobile traffic in the US comes from tablets, which is something that many people tend to pay less...

Pesach Lattin - 2012-10-10

Marketing Madness

Restaurant.com Kills Fake Reviews

You may not have heard, but companies like Gartner have predicted that by 2014, 10 to 15% of all reviews online will be fake...

Pesach Lattin - 2012-10-10

Marketing Madness

Facebook Creating Fake Likes?

Everybody loves a few Likes on anything that they post on the World Wide Web. Likes began as something for the users of Facebook...

Pesach Lattin - 2012-10-09

Marketing Madness

Affiliate Traction to Sponsor New Affiliate Conference in New York City

AffiliateTraction, the world’s largest affiliate management agency, has announced that it is supporting the inaugural Performance Marketing Insights conference in New York next March,...

Pesach Lattin - 2012-10-09

Marketing Madness

New Weird Facebook Buttons Arrive

Facebook seems to come up as a main topic in many of the articles that are written by countless marketing news websites, but that...

Pesach Lattin - 2012-10-08

Marketing Madness

LinkedIn Offering for Free What Marketers Pay for on Facebook

If you closely follow the happenings in social media, then you have probably heard about the redesign of company pages on LinkedIn. They were...

Pesach Lattin - 2012-10-07

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Marketing Madness2024-11-18

Pesach Lattin

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Scope3 and Adloox Just Crashed IAS and DoubleVerify’s Party—And They Brought Green Receipts

Is Integral Ad Science About to Be KKR’s New Cash Cow? Or Just Another Adtech Trophy?

Plant-Powered Profits: Riding the Rocket Ship of Vegan Markets

Breaking the Sound Barrier in Mobile Gaming Ads: Elad Stern Isn’t Playing by the Old Rules

ARCHIVE

Zeta Global: AI Hype, Data Breaches, and Damage Control

Catalina Salazar: The #martech Dynamo Turning Wolt Into a Retail Media Juggernaut

AdMonsters Publishers Forum: Publishers’ Group Therapy, With Coffee and Cookie Anxiety

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Adsterra: The Ad Network That’s Like a Bad Tinder Date—Too Good to Be True, Then Totally Sketchy

Can Innovid Turn Its Adtech Aspirations Into Actual Profits, or Is It Just Playing in the Sandbox?

Streamlined or Screwed? The Real Cost of Curation for Publishers

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Pesach Lattin

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