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Pesach Lattin

http://www.adotat.com

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Marketing Madness

Fake YouTube Ad Views Kill Conversions

It would appear there is some newfound controversy in the realm of video marketing, an industry that relies heavily on the TrueView ads that...

Pesach Lattin - 2012-10-15

Marketing Madness

iOS 6 Helpful to Marketers but Worrying Device Users

The average Joe these days has a pretty basic understanding of what it means when people tell them that they are being “tracked” in...

Pesach Lattin - 2012-10-15

Marketing Madness

Interactive Marketing Reaches Record High of $17B

A lot of the information regarding mobile marketing is up and down, with some saying good and others saying bad. So, to avoid the...

Pesach Lattin - 2012-10-15

Marketing Madness

Google Still Leads Search

An article that was written about a month back, along with the recent recurring commercials from Bing will tell you during a certain survey...

Pesach Lattin - 2012-10-15

Marketing Madness

B2B Marketers: Compelling Content Needed for Lead Gen, Market Education, Brand Awareness

In the realm of business-to-business marketing, there are many effective strategies to producing results that can be construed as successful marketing. Lead generation, being...

Pesach Lattin - 2012-10-14

Marketing Madness

Mobile Will Work, If You Use It Right

Earlier in the week, Google announced some updates to its Mobile Playbook, the company’s mobile marketing vehicle. In their announcement of the update, Google...

Pesach Lattin - 2012-10-12

Marketing Madness

YouTube Mobile Up 400%

Lately we have all been hearing a lot of crazy opinions regarding mobile marketing, some saying that it is the next, most successful thing...

Pesach Lattin - 2012-10-12

Marketing Madness

Industry: Ignore “Do Not Track”

For those marketers that rely on targeted ads to get good results, the “do not track,” functions on some of the more popularly used...

Pesach Lattin - 2012-10-12

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Marketing Madness2024-11-18

Pesach Lattin

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Zeta Global: AI Hype, Data Breaches, and Damage Control

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Can Innovid Turn Its Adtech Aspirations Into Actual Profits, or Is It Just Playing in the Sandbox?

Adsterra: The Ad Network That’s Like a Bad Tinder Date—Too Good to Be True, Then Totally Sketchy

Scope3 and Adloox Just Crashed IAS and DoubleVerify’s Party—And They Brought Green Receipts

Is Integral Ad Science About to Be KKR’s New Cash Cow? Or Just Another Adtech Trophy?

Plant-Powered Profits: Riding the Rocket Ship of Vegan Markets

Breaking the Sound Barrier in Mobile Gaming Ads: Elad Stern Isn’t Playing by the Old Rules

ARCHIVE

Zeta Global: AI Hype, Data Breaches, and Damage Control

Catalina Salazar: The #martech Dynamo Turning Wolt Into a Retail Media Juggernaut

AdMonsters Publishers Forum: Publishers’ Group Therapy, With Coffee and Cookie Anxiety

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Adsterra: The Ad Network That’s Like a Bad Tinder Date—Too Good to Be True, Then Totally Sketchy

Can Innovid Turn Its Adtech Aspirations Into Actual Profits, or Is It Just Playing in the Sandbox?

Streamlined or Screwed? The Real Cost of Curation for Publishers

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Pesach Lattin

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