Tuesday, November 19, 2024

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Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Original Tweets Down a Bit

There are only two ways that anyone in the world does their Tweeting; they either Tweet or Retweet. Both of these methods of Tweeting...

Data Hygiene Company Quickie Rebrands

Quickie Marketing Inc. (QMI), a leading data hygiene company, announced today that it has rebranded. QMI will begin operating under the new trade name eHygienics.com...

Pay-Per-Click Not Working For Small Businesses

The New York Times has released an article today that details a struggle that many small businesses have been experiencing lately regarding search marketing....

Dating Affiliate Class Action Lawsuit

SparkNetworks USA, the company that runs ChristianMingle, JDate, BlackSingles and several other niche dating sites has been served with a class-action lawsuit. According to...

Mobile Drives Customers to Stores

What you are probable thinking right off the bat after reading the title of this article is, “Oh great, another article about mobile optimization.”...

Facebook Promoted Posts Is Bad Business

Often times, the small businesses in this world get far less attention than do the bigger, more profitable businesses. However, who is to say...

Senate to Investigate Data Brokering

Senator Jay Rockefeller, the Chairman of the Senate Commerce Committee has sent letters to companies that compile and sell data about consumers asking them...

InfoGraphic: Where People Kill Their iPhone

Interesting InfoGraphic that talks about where most people kill their iPhone. For some reason most iPhone accidents occur in the kitchen, perhaps put down...

Must read

Zeta Global: AI Hype, Data Breaches, and Damage Control

Zeta Global (NYSE: ZETA), the self-proclaimed “AI-Powered Marketing Cloud,”...

Catalina Salazar: The #martech Dynamo Turning Wolt Into a Retail Media Juggernaut

If retail media were a chess game, Catalina Salazar...

AdMonsters Publishers Forum: Publishers’ Group Therapy, With Coffee and Cookie Anxiety

The AdMonsters Publishers Forum has officially kicked off, and...

Streamlined or Screwed? The Real Cost of Curation for Publishers

It’s official: ad tech has found its new favorite...

Can Innovid Turn Its Adtech Aspirations Into Actual Profits, or Is It Just Playing in the Sandbox?

Innovid Corp. is stuck in adtech purgatory—a company brimming...

Adsterra: The Ad Network That’s Like a Bad Tinder Date—Too Good to Be True, Then Totally Sketchy

Adsterra, the self-proclaimed “premium” ad network, hails from the...

Is Integral Ad Science About to Be KKR’s New Cash Cow? Or Just Another Adtech Trophy?

Picture this: Integral Ad Science (IAS), the stalwart of...

Plant-Powered Profits: Riding the Rocket Ship of Vegan Markets

The plant-based food market is like a rocket ship...