Tuesday, November 19, 2024

Most recent articles by:

Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Video Ads Come to LinkedIn

We don’t hear much from LinkedIn, in terms of their marketing efforts. However, they remain a prominent name in social marketing, probably due to...

Affiliate Summit Prices To Increase in Three Days!

If you are planning on booking for Affiliate Summit, it is highly, highly recommended that you book now, as prices are about to go...

Social Media Must: Quality over Quanity

We all remember the fake likes, the fake followers, the fake video views, and pretty much fake everything involved with a social media following....

Google to Die, Says Experts

Every week or so, someone goes out on a limb and says some part of the online advertising industry is about to die, or...

Romney Campaign Buying Obama Ads

Ethics and marketing is always an interesting question, especially when it comes to bidding on competitors keywords. In politics there seems to be whole...

Google Slapped? This Tool Will Help

Seems a lot of content marketers have been slapped really hard by Google recently, driving a lot of niche blogs down in rankings. Part...

If You Aren’t on Top, You are Wasting Your Time on SEO

Search is still the major marketing method that everybody is still focusing on, and it is where most people are putting all of their...

InfoGraphic: When Social Media Converts

With social media being one of the main platforms for marketing today, there is a lot of importance in the things that need to...

Must read

Zeta Global: AI Hype, Data Breaches, and Damage Control

Zeta Global (NYSE: ZETA), the self-proclaimed “AI-Powered Marketing Cloud,”...

Catalina Salazar: The #martech Dynamo Turning Wolt Into a Retail Media Juggernaut

If retail media were a chess game, Catalina Salazar...

AdMonsters Publishers Forum: Publishers’ Group Therapy, With Coffee and Cookie Anxiety

The AdMonsters Publishers Forum has officially kicked off, and...

Streamlined or Screwed? The Real Cost of Curation for Publishers

It’s official: ad tech has found its new favorite...

Can Innovid Turn Its Adtech Aspirations Into Actual Profits, or Is It Just Playing in the Sandbox?

Innovid Corp. is stuck in adtech purgatory—a company brimming...

Adsterra: The Ad Network That’s Like a Bad Tinder Date—Too Good to Be True, Then Totally Sketchy

Adsterra, the self-proclaimed “premium” ad network, hails from the...

Is Integral Ad Science About to Be KKR’s New Cash Cow? Or Just Another Adtech Trophy?

Picture this: Integral Ad Science (IAS), the stalwart of...

Plant-Powered Profits: Riding the Rocket Ship of Vegan Markets

The plant-based food market is like a rocket ship...