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Pesach Lattin

http://www.adotat.com

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Marketing Madness

Pinterest Now Top 50 Website

In the past few months, Pinterest has been quietly lurking in the background of all the big news that has been making headlines. Sure,...

Pesach Lattin - 2012-10-25

Marketing Madness

B2B Content Marketing Grows

Today, the Content Marketing Institute, a company that teaches marketers about effective use of media channels among other things, released some results from a...

Pesach Lattin - 2012-10-24

Marketing Madness

Facebook Engagement Up 896%

As is easy to see from yesterday’s Q3 Facebook financial report that was quickly mentioned all around the web, the company has been doing...

Pesach Lattin - 2012-10-24

Marketing Madness

Smiley Media Shutting Down

Smiley Media, once one of the top lead generating companies in the industry, has announced via a mass email that they are leaving the...

Pesach Lattin - 2012-10-24

Marketing Madness

FTC to go after Google? Reports Say Yes

According to sources within the FTC and public reports, Google may soon become a target of the FTC. Obviously Google is always a target...

Pesach Lattin - 2012-10-24

Marketing Madness

Mobile Conversion Tracking Now Available with TapIt

A saying that still holds true today, “It’s so hard to find good help these days.” There are plenty of marketing analytics companies available...

Pesach Lattin - 2012-10-23

Email Marketing

$1M Secret To Email Marketing: Timing

Just the other day, I read and wrote about the importance of timing in social media marketing. I learned how significant of an impact...

Pesach Lattin - 2012-10-23

Marketing Madness

$1.26 Billion From Facebook in 3 months

Essentially, the performance of Facebook marketing relies heavily on the performance of Facebook itself. The company has recently released their Q3 financial report, and...

Pesach Lattin - 2012-10-23

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Marketing Madness2024-11-18

Pesach Lattin

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Zeta Global: AI Hype, Data Breaches, and Damage Control

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AdMonsters Publishers Forum: Publishers’ Group Therapy, With Coffee and Cookie Anxiety

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Can Innovid Turn Its Adtech Aspirations Into Actual Profits, or Is It Just Playing in the Sandbox?

Adsterra: The Ad Network That’s Like a Bad Tinder Date—Too Good to Be True, Then Totally Sketchy

Scope3 and Adloox Just Crashed IAS and DoubleVerify’s Party—And They Brought Green Receipts

Is Integral Ad Science About to Be KKR’s New Cash Cow? Or Just Another Adtech Trophy?

Plant-Powered Profits: Riding the Rocket Ship of Vegan Markets

Breaking the Sound Barrier in Mobile Gaming Ads: Elad Stern Isn’t Playing by the Old Rules

ARCHIVE

Zeta Global: AI Hype, Data Breaches, and Damage Control

Catalina Salazar: The #martech Dynamo Turning Wolt Into a Retail Media Juggernaut

AdMonsters Publishers Forum: Publishers’ Group Therapy, With Coffee and Cookie Anxiety

Must Read

Adsterra: The Ad Network That’s Like a Bad Tinder Date—Too Good to Be True, Then Totally Sketchy

Can Innovid Turn Its Adtech Aspirations Into Actual Profits, or Is It Just Playing in the Sandbox?

Streamlined or Screwed? The Real Cost of Curation for Publishers

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Pesach Lattin

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