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Pesach Lattin

http://www.adotat.com

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

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Mobile In-Store Tools’ Functionality Makes All the Difference

A trend that has been seen quite frequently in recent months is the use of brands’ mobile technology by everyday consumers while they are...

Pesach Lattin - 2012-11-07

Marketing Madness

Page Notifications Grow Audience Reach on Facebook

Facebook has the huge user base and constant traffic that marketers love to see when putting their faith into a social media network. Trusting...

Pesach Lattin - 2012-11-04

Marketing Madness

eMarketer: Video Sharing Looks Good for 2012

Kind of a combination of two marketing tactics, video sharing can be an extremely important part of any digital marketers entire campaign. Video ads...

Pesach Lattin - 2012-11-04

Marketing Madness

Affiliate Marketers will Vote Romney

According to a survey done by Performance Marketing Insider it seems that marketers are overwhelmingly going to vote for Mitt Romney for President. The...

Pesach Lattin - 2012-11-03

Marketing Madness

Should ad:tech NYC be canceled?

Despite this week ad:tech officials telling people that they were planning to go on with the show, insiders have told PMI that they are...

Pesach Lattin - 2012-11-02

Marketing Madness

Google $100 Million Per Day in Advertising

Another interesting infographic was released today, revealing just how powerful Google has become in the digital marketing realm of the web. The information in...

Pesach Lattin - 2012-11-01

Specials

Are Sponsored Stories in Facebook Bad?

Facebook has got a pretty well formed method of advertising to their billions of active users. For a while now, there has been a...

Pesach Lattin - 2012-11-01

Marketing Madness

Video Bad for Clicks but Great for Visitors?

Like most forms of digital marketing that exist today, the use of video marketing is still growing more and more each day. Marketers are...

Pesach Lattin - 2012-11-01

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Marketing Madness2024-11-18

Pesach Lattin

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Zeta Global: AI Hype, Data Breaches, and Damage Control

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AdMonsters Publishers Forum: Publishers’ Group Therapy, With Coffee and Cookie Anxiety

Streamlined or Screwed? The Real Cost of Curation for Publishers

Can Innovid Turn Its Adtech Aspirations Into Actual Profits, or Is It Just Playing in the Sandbox?

Adsterra: The Ad Network That’s Like a Bad Tinder Date—Too Good to Be True, Then Totally Sketchy

Scope3 and Adloox Just Crashed IAS and DoubleVerify’s Party—And They Brought Green Receipts

Is Integral Ad Science About to Be KKR’s New Cash Cow? Or Just Another Adtech Trophy?

Plant-Powered Profits: Riding the Rocket Ship of Vegan Markets

Breaking the Sound Barrier in Mobile Gaming Ads: Elad Stern Isn’t Playing by the Old Rules

ARCHIVE

Zeta Global: AI Hype, Data Breaches, and Damage Control

Catalina Salazar: The #martech Dynamo Turning Wolt Into a Retail Media Juggernaut

AdMonsters Publishers Forum: Publishers’ Group Therapy, With Coffee and Cookie Anxiety

Must Read

Adsterra: The Ad Network That’s Like a Bad Tinder Date—Too Good to Be True, Then Totally Sketchy

Can Innovid Turn Its Adtech Aspirations Into Actual Profits, or Is It Just Playing in the Sandbox?

Streamlined or Screwed? The Real Cost of Curation for Publishers

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Pesach Lattin

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