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Pesach Lattin

http://www.adotat.com
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.
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Marketing Madness

Using Reviews to Your Advantage

Reviews are not just for restaurants anymore, since a huge chunk of the world’s business takes place on the internet now. There are countless...
Pesach Lattin -
Marketing Madness

Google Redesign Hits the Desktop Web

Even though people have for a while said that search marketing is on the road to its end, it is not going anywhere. Marketers...
Pesach Lattin -
Marketing Madness

Half of Mobile Users Share Ads?

There can never be too much information regarding the status of mobile in marketing these days. It is not rare for marketers to have...
Pesach Lattin -
Specials

Affiliate Marketing’s Dirty Secret

I wrote this article a bit over two years ago. I just re-read it and realized that most of what was said came true....
Pesach Lattin -
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Obama’s Social Networking: What to Learn?

Yesterday’s election had social media buzzing, with countless political posts occurring every minute. Many marketers, I’m sure, wish there was this much activity on...
Pesach Lattin -
Marketing Madness

Local Mobile Ad Spend to Reach $5.8 Billion by 2016

These days, without even considering mobile advertising as an option as a marketer, you may find yourself in a bit of a rough spot....
Pesach Lattin -
Marketing Madness

Ad4Game Deploys Infobright for Metrics

ad: tech NY, NEW YORK (November 7, 2012) – Infobright today announced that Ad4Game, one of the Internet’s leading game advertising networks, has deployed Infobright Enterprise Edition (IEE) to support...
Pesach Lattin -
Marketing Madness

Instagram Moves to Web Profiles

It is always important to keep tabs on the web’s more prominent social networking platforms, and one of today’s biggest hits is Instagram. People...
Pesach Lattin -
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ADOTAT is the leading digital publication for CMOs online. Published by Pesach Lattin, renown online advertising journalist and leader.

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