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Pesach Lattin

http://www.adotat.com

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Marketing Madness

Many Marketers Relying on DMPs for Future Decisions, Study Says

There are plenty of things that a good marketing career relies on, but the near future of marketing is apparently going to rely heavily...

Pesach Lattin - 2012-11-15

Marketing Madness

Google Richer Than All Print Media

What do we all think of print advertising these days? The general consensus is usually that of course print media has taken a hard...

Pesach Lattin - 2012-11-15

Marketing Madness

Misleading Social Media Content Doesn’t Work

There are countless benefits to some of today’s social media marketing techniques, such as Sponsored Stories and Promoted Tweets. They allow marketers to put...

Pesach Lattin - 2012-11-15

Marketing Madness

Pages Feed Will Increase Reach to Facebook Pages

Today, we find that Facebook is continuing on their journey to becoming a favorite, go-to place for marketers to see results. Facebook has for...

Pesach Lattin - 2012-11-15

Marketing Madness

Pinterest Means Business

There are many social networks in the digital world that marketers are using to get their respective messages across to the masses. There is...

Pesach Lattin - 2012-11-15

Marketing Madness

Partner Weekly Being Investigated

It seems that the Arkansas Attorney General, Dustin McDaniel is looking at Selling Source, Partner Weekly and Money Mutual, all based out of the...

Pesach Lattin - 2012-11-13

Marketing Madness

Apple iPad Dominates

Just as smartphones did after their first appearances years ago, tablets are growing in popularity at a rapid rate, and they are beginning to...

Pesach Lattin - 2012-11-12

Marketing Madness

Pandora’s Changes Show What is Soon to Come?

A huge chunk of new things happening in digital marketing these days are occurring in the mobile world, as many opinions point toward the...

Pesach Lattin - 2012-11-12

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Marketing Madness2024-11-18

Pesach Lattin

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Zeta Global: AI Hype, Data Breaches, and Damage Control

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AdMonsters Publishers Forum: Publishers’ Group Therapy, With Coffee and Cookie Anxiety

Streamlined or Screwed? The Real Cost of Curation for Publishers

Can Innovid Turn Its Adtech Aspirations Into Actual Profits, or Is It Just Playing in the Sandbox?

Adsterra: The Ad Network That’s Like a Bad Tinder Date—Too Good to Be True, Then Totally Sketchy

Scope3 and Adloox Just Crashed IAS and DoubleVerify’s Party—And They Brought Green Receipts

Is Integral Ad Science About to Be KKR’s New Cash Cow? Or Just Another Adtech Trophy?

Plant-Powered Profits: Riding the Rocket Ship of Vegan Markets

Breaking the Sound Barrier in Mobile Gaming Ads: Elad Stern Isn’t Playing by the Old Rules

ARCHIVE

Zeta Global: AI Hype, Data Breaches, and Damage Control

Catalina Salazar: The #martech Dynamo Turning Wolt Into a Retail Media Juggernaut

AdMonsters Publishers Forum: Publishers’ Group Therapy, With Coffee and Cookie Anxiety

Must Read

Adsterra: The Ad Network That’s Like a Bad Tinder Date—Too Good to Be True, Then Totally Sketchy

Can Innovid Turn Its Adtech Aspirations Into Actual Profits, or Is It Just Playing in the Sandbox?

Streamlined or Screwed? The Real Cost of Curation for Publishers

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Pesach Lattin

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