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Pesach Lattin

http://www.adotat.com

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

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Content Marketers Face Serious Issues

It appears that content marketing has been growing rapidly in popularity, especially in business to business marketing. It has become one of the more...

Pesach Lattin - 2012-11-25

Marketing Madness

Skype’s Overhaul for Windows 8, Betting on Mobile

Although smartphones have become a necessity in today’s digital world, we all know that cell phones are not the only tool that people are...

Pesach Lattin - 2012-11-25

Marketing Madness

ADTECH NYC 2012 Party Official Video Released

Here it is, the official AD:TECH CPAWAY, ADKNOWLEDGE and CLICKBOOTH party video. Of course, brought to you by those great guys and the Performance...

Pesach Lattin - 2012-11-18

Marketing Madness

Google Holiday Improvements for Marketers: What you Need to Know for the Season

As you can tell by the absence of leaves on the trees, autumn is coming to an end, and that means that the holidays...

Pesach Lattin - 2012-11-18

Marketing Madness

Google’s New 300×600 Ad Size, Another Step Forward

As is common knowledge with digital marketers, Google does everything it can to keep its spot at the top, in the minds of its...

Pesach Lattin - 2012-11-18

Marketing Madness

Tablet Optimization Will Make For Better Results

Every now and again, there is a lot of talk about mobile optimization and its benefits. Optimizing for mobile is important, and there are...

Pesach Lattin - 2012-11-18

Marketing Madness

Clickbooth Settles with FTC for $2M

Clickbooth is not the first network to settle with the FTC, but their fine of $2M is the largest fine yet. Clickbooth attributes this...

Pesach Lattin - 2012-11-15

Marketing Madness

Infographic: Opera Beats Chrome with 2.12% CTR

In order for any digital or internet marketing to take place, placement of advertisements and marketing tactics need to be taken into consideration. All...

Pesach Lattin - 2012-11-15

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Marketing Madness2024-11-18

Pesach Lattin

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Adsterra: The Ad Network That’s Like a Bad Tinder Date—Too Good to Be True, Then Totally Sketchy

Scope3 and Adloox Just Crashed IAS and DoubleVerify’s Party—And They Brought Green Receipts

Is Integral Ad Science About to Be KKR’s New Cash Cow? Or Just Another Adtech Trophy?

Plant-Powered Profits: Riding the Rocket Ship of Vegan Markets

Breaking the Sound Barrier in Mobile Gaming Ads: Elad Stern Isn’t Playing by the Old Rules

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Zeta Global: AI Hype, Data Breaches, and Damage Control

Catalina Salazar: The #martech Dynamo Turning Wolt Into a Retail Media Juggernaut

AdMonsters Publishers Forum: Publishers’ Group Therapy, With Coffee and Cookie Anxiety

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Adsterra: The Ad Network That’s Like a Bad Tinder Date—Too Good to Be True, Then Totally Sketchy

Can Innovid Turn Its Adtech Aspirations Into Actual Profits, or Is It Just Playing in the Sandbox?

Streamlined or Screwed? The Real Cost of Curation for Publishers

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Pesach Lattin

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