Wednesday, November 20, 2024

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Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Facebook Pages and Promoted Posts Improve

Who is benefitting most from Facebook these days? It used to be that the everyday Facebook user got the most enjoyment from the network,...

Affiliate Marketers Get Naked

Yes, you heard it right and no, this is not a story about the Affiliate Ball party last year.  UK based affiliate network, Affiliate...

Instagram Kicks Twitter Sharing to the Curb

As social continues to grow, it seems that the competition between different social networks is heating up. Twitter and Facebook have been battling it...

Top Mailers Descend on Las Vegas with Sin City Summit

The Sin City Summit was the talk of the industry last week, with Adknowledge and Performance Marketing Insider inviting some of the top mailers...

Epic Settles with FTC: Where is Kinetic Social?

In the continuing saga of Epic Media aka Epic Marketplace aka and aka Kinetic Social, it seems that they have been in a quandary...

Mobile Is Shifting Fast

Possibly one of the most useful pieces of information available to digital marketers for today’s marketing world is a multiplatform rankings report. Just at...

Social Marketing is Dangerous?

It is obvious to most marketers by now that there are mixed feelings toward social advertisements with consumers, but it is also clear that...

Nielsen’s 2012 Social Media Report Says Social Shows No Signs of Slowing

The overall use of social media shows no signs of letting up, as internet users are causing the total amount of social traffic on...

Must read

Zeta Global: AI Hype, Data Breaches, and Damage Control

Zeta Global (NYSE: ZETA), the self-proclaimed “AI-Powered Marketing Cloud,”...

Catalina Salazar: The #martech Dynamo Turning Wolt Into a Retail Media Juggernaut

If retail media were a chess game, Catalina Salazar...

AdMonsters Publishers Forum: Publishers’ Group Therapy, With Coffee and Cookie Anxiety

The AdMonsters Publishers Forum has officially kicked off, and...

Streamlined or Screwed? The Real Cost of Curation for Publishers

It’s official: ad tech has found its new favorite...

Can Innovid Turn Its Adtech Aspirations Into Actual Profits, or Is It Just Playing in the Sandbox?

Innovid Corp. is stuck in adtech purgatory—a company brimming...

Adsterra: The Ad Network That’s Like a Bad Tinder Date—Too Good to Be True, Then Totally Sketchy

Adsterra, the self-proclaimed “premium” ad network, hails from the...

Is Integral Ad Science About to Be KKR’s New Cash Cow? Or Just Another Adtech Trophy?

Picture this: Integral Ad Science (IAS), the stalwart of...

Plant-Powered Profits: Riding the Rocket Ship of Vegan Markets

The plant-based food market is like a rocket ship...