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Pesach Lattin

http://www.adotat.com

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

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Facebook = Great Success During the Holidays

With some extensive research into Facebook, Kenshoo Social, a social marketing platform company, has found that Facebook is doing quite well as of Thanksgiving....

Pesach Lattin - 2012-12-18

Marketing Madness

Mobile Email Numbers High for “Cyber Week”

It seems that all types of digital marketing are being well-incorporated into mobile forms, and now marketers always have to consider desktop and mobile,...

Pesach Lattin - 2012-12-13

Marketing Madness

Adults on Mobile: Only 7% Can’t Be Targeted

One of the easiest ways to ensure that tireless advertising efforts actually become effective once released into the world is to pay close attention...

Pesach Lattin - 2012-12-13

Marketing Madness

Twitter Creates Its Own Instagram

It seems that Twitter and Instagram are still at it, and yesterday Twitter made the most recent move in the break-up. Since Instagram, owned...

Pesach Lattin - 2012-12-13

Specials

77% of Video Advertisers Won’t Make the Switch From TV

Although they now have a huge competitor, TV ads will not be going away in the near future. Most brands and companies still use...

Pesach Lattin - 2012-12-13

Specials

Give To Charity = Better Results

There are plenty of good ways for brands today to engage internet users and try to get them to become customers of the brand....

Pesach Lattin - 2012-12-13

Marketing Madness

Google Chairman Eric Schmidt Says Android is Definitely King in Smartphone Market

There has been a lot of questioning about who is really the King in the battle between Apple and Android as of right now....

Pesach Lattin - 2012-12-13

Marketing Madness

Twitter Adds New Search Options for Marketers to Keep Up With Social Trends

In order to create a better marketing experience back in April 2010, Twitter released the first version of Promoted Tweets within their search function,...

Pesach Lattin - 2012-12-13

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Marketing Madness2024-11-18

Pesach Lattin

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Scope3 and Adloox Just Crashed IAS and DoubleVerify’s Party—And They Brought Green Receipts

Is Integral Ad Science About to Be KKR’s New Cash Cow? Or Just Another Adtech Trophy?

Plant-Powered Profits: Riding the Rocket Ship of Vegan Markets

Breaking the Sound Barrier in Mobile Gaming Ads: Elad Stern Isn’t Playing by the Old Rules

ARCHIVE

Zeta Global: AI Hype, Data Breaches, and Damage Control

Catalina Salazar: The #martech Dynamo Turning Wolt Into a Retail Media Juggernaut

AdMonsters Publishers Forum: Publishers’ Group Therapy, With Coffee and Cookie Anxiety

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Adsterra: The Ad Network That’s Like a Bad Tinder Date—Too Good to Be True, Then Totally Sketchy

Can Innovid Turn Its Adtech Aspirations Into Actual Profits, or Is It Just Playing in the Sandbox?

Streamlined or Screwed? The Real Cost of Curation for Publishers

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Pesach Lattin

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