Wednesday, November 20, 2024

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Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Promoting Pages Just Got A Lot Easier

Facebook has really shown their potential for innovation in 2012, releasing quite a few new features for use by both marketers and the everyday...

Survey: Online Marketing Makes 91 Percent of Consumers Buy In-Store

Consumer behavior is in a constant state of change, and keeping track of it usually takes a significant amount of work. Also, although marketers...

eBay Hates Mobile Advertising

When companies begin to get really big and earn more money than they ever could have imagined, things can turn out one of two...

Facebook Collections Return for a New Test Period

It is understandable for those who do not remember it, but back in October of this year, Facebook announced that they were testing out...

Video Ads in Facebook News Feeds?

Well, it was only a matter of time before Facebook started planning to tap into one of the only forms of advertising that they...

Social Media Integration Important to Consumers

The importance of social networking in marketing today is outstanding, and most marketers have already invested a lot of time and some money into...

Instagram’s PR Problems Over?

For the past week, I have been paying close attention to the issues that Instagram has been facing, as well as causing, for its...

Mobile to Reach $4B This Year, Thanks to Facebook and Google

With mobile on the rise, the predictions are high, and sometimes it seems higher than anyone could have expected. There has been constant news...

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If retail media were a chess game, Catalina Salazar...

AdMonsters Publishers Forum: Publishers’ Group Therapy, With Coffee and Cookie Anxiety

The AdMonsters Publishers Forum has officially kicked off, and...

Streamlined or Screwed? The Real Cost of Curation for Publishers

It’s official: ad tech has found its new favorite...

Can Innovid Turn Its Adtech Aspirations Into Actual Profits, or Is It Just Playing in the Sandbox?

Innovid Corp. is stuck in adtech purgatory—a company brimming...

Adsterra: The Ad Network That’s Like a Bad Tinder Date—Too Good to Be True, Then Totally Sketchy

Adsterra, the self-proclaimed “premium” ad network, hails from the...

Is Integral Ad Science About to Be KKR’s New Cash Cow? Or Just Another Adtech Trophy?

Picture this: Integral Ad Science (IAS), the stalwart of...

Plant-Powered Profits: Riding the Rocket Ship of Vegan Markets

The plant-based food market is like a rocket ship...