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Pesach Lattin

http://www.adotat.com

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

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Mobile Marketing Huge for 2013

In marketing, the here and now is usually not the major concern of the marketer, but rather the future presents itself as the most...

Pesach Lattin - 2013-01-06

Marketing Madness

App Downloads on the Rise

With 2012’s recent end, reports are being released left and right, focused on looking back at the results from the year that has passed...

Pesach Lattin - 2013-01-06

Marketing Madness

Why Facebook Mobile Rocks

If it has not become clear already, mobile and social marketing have become the absolute most desired platforms to use for advertising. The recently...

Pesach Lattin - 2013-01-06

Marketing Madness

Is Google Lying about FTC Case?

With Google being such a huge name in digital marketing and having such a huge impact on the way internet users browse the web,...

Pesach Lattin - 2013-01-06

Marketing Madness

What Video Marketers Can Expect for 2013

With 2013 just beginning, it is time to see just what people think will happen in marketing during the coming 12 months. The predictions...

Pesach Lattin - 2013-01-03

Marketing Madness

Netflix Gets Congress to Let Them Share User Video History

With the use of targeting as a primary marketing tool increasing all the time, the obtaining of information that can be used for this...

Pesach Lattin - 2013-01-03

Specials

Google AdWords Express: Should Small Businesses Be Excited?

For small businesses, there are far fewer marketing opportunities presented, due to the costliness of the advertising methods that the world’s bigger businesses use....

Pesach Lattin - 2013-01-03

Marketing Madness

Google Brings New “Quick View” to Mobile Platform

Google search is something that most people are using on their mobile phones these days than they are on their desktop or laptop computers....

Pesach Lattin - 2013-01-02

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Marketing Madness2024-11-18

Pesach Lattin

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Zeta Global: AI Hype, Data Breaches, and Damage Control

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Can Innovid Turn Its Adtech Aspirations Into Actual Profits, or Is It Just Playing in the Sandbox?

Adsterra: The Ad Network That’s Like a Bad Tinder Date—Too Good to Be True, Then Totally Sketchy

Scope3 and Adloox Just Crashed IAS and DoubleVerify’s Party—And They Brought Green Receipts

Is Integral Ad Science About to Be KKR’s New Cash Cow? Or Just Another Adtech Trophy?

Plant-Powered Profits: Riding the Rocket Ship of Vegan Markets

Breaking the Sound Barrier in Mobile Gaming Ads: Elad Stern Isn’t Playing by the Old Rules

ARCHIVE

Zeta Global: AI Hype, Data Breaches, and Damage Control

Catalina Salazar: The #martech Dynamo Turning Wolt Into a Retail Media Juggernaut

AdMonsters Publishers Forum: Publishers’ Group Therapy, With Coffee and Cookie Anxiety

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Adsterra: The Ad Network That’s Like a Bad Tinder Date—Too Good to Be True, Then Totally Sketchy

Can Innovid Turn Its Adtech Aspirations Into Actual Profits, or Is It Just Playing in the Sandbox?

Streamlined or Screwed? The Real Cost of Curation for Publishers

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Pesach Lattin

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