Wednesday, November 20, 2024

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Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

LinkedIn Members Hit 200 Million

Although it is not quite at the stature of Facebook, and is not considered as cool or hip as other social media sites, LinkedIn...

Facebook Search is Big Announcement

Well, January 15th has come and gone, and Facebook has revealed the very announcement that they have had people waiting in eager anticipation to...

Facebook’s Big Reveal Jan. 15th, But What Will It Be?

It seems that while marketers go about their daily endeavors, they are constantly waiting for Facebook’s next huge announcement of some new feature or...

Most Mobile Video Viewers are Sharing Video Content

Social marketing has, since its beginnings, been integrated with most forms of digital marketing that is currently used. Included in this integration is video...

Facebook Mobile Counts for 20% of Revenue Now

As if anyone needs assurance that mobile is hitting hard and becoming an enormous asset in the marketing world, Facebook’s most recent numbers prove...

Top 10 Companies to Meet at Affiliate Summit

It's time for Affiliate Summit West in Las Vegas. While hundreds of companies are vying to get your attention, who should you be paying...

MediaWhiz Sold

TEL-AVIV and NEW YORK (January 7, 2013) — Matomy Media Group announces the acquisition of MediaWhiz, an award-winning, full-service integrated digital media agency. This...

Foursquare Gives Businesses More User Info

Many marketers and businesses jump at the opportunity to work with a heavily location-based service, with a user base that is really quite high....

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PubMatic Bets Big on Elon’s X: Bold Innovation or PR Suicide?

PubMatic has officially stepped into the lion’s den, announcing...

Zeta Global: AI Hype, Data Breaches, and Damage Control

Zeta Global (NYSE: ZETA), the self-proclaimed “AI-Powered Marketing Cloud,”...

Catalina Salazar: The #martech Dynamo Turning Wolt Into a Retail Media Juggernaut

If retail media were a chess game, Catalina Salazar...

AdMonsters Publishers Forum: Publishers’ Group Therapy, With Coffee and Cookie Anxiety

The AdMonsters Publishers Forum has officially kicked off, and...

Streamlined or Screwed? The Real Cost of Curation for Publishers

It’s official: ad tech has found its new favorite...

Can Innovid Turn Its Adtech Aspirations Into Actual Profits, or Is It Just Playing in the Sandbox?

Innovid Corp. is stuck in adtech purgatory—a company brimming...

Adsterra: The Ad Network That’s Like a Bad Tinder Date—Too Good to Be True, Then Totally Sketchy

Adsterra, the self-proclaimed “premium” ad network, hails from the...

Is Integral Ad Science About to Be KKR’s New Cash Cow? Or Just Another Adtech Trophy?

Picture this: Integral Ad Science (IAS), the stalwart of...

Plant-Powered Profits: Riding the Rocket Ship of Vegan Markets

The plant-based food market is like a rocket ship...