Most recent articles by:

Pesach Lattin

http://www.adotat.com

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

CTV/OTT Streaming

Middlemen and Mayhem: Dodging Digital Tollbooths on the CTV Highway

Oh, to be an advertiser in the frenzied, fragmented frontier of Connected TV (CTV) advertising! It's like playing a high-stakes game of Twister—blindfolded and...

Pesach Lattin - 2024-04-17

Leaders

How to Succeed in The Ad World Without Really Crying: The Jeff Minsky Method

If you've ever wondered who's really pulling the strings in the world of advertising technology, let me introduce you to Jeff Minsky. Not your...

Pesach Lattin - 2024-04-16

Adtech

From Cocaine to Cookies: The Highs and Lows of Adtech’s Party Gods

Welcome to the digital frontier, a sprawling cyber-scape where every click enriches the coffers of the adtech industry—an industry as notorious for its ethical...

Pesach Lattin - 2024-04-15

Lawyers Run The World

Forbes Scandal Breakdown: The Ad Disaster Everyone’s Talking About!

Forbes: Once a bastion of business journalism, now caught pants down in a scandalous cha-cha with adtech sleaze. Let's paint the picture: imagine adtech...

Pesach Lattin - 2024-04-12

Adtech

Corporate Espionage & Martini Mixers: The Adstra-Kinesso Acxiom Affair Unveiled

Let's skip the small talk. Yesterday, we grazed the surface in our newsletter, dabbling in the initial juiciness of the Adstra versus IPG’s Kinesso and...

Pesach Lattin - 2024-04-11

Adtech

When Data Wars Get Dirty: The Scandalous Tale of Acxiom, Kinesso, and Adstra

Ah, the scent of corporate intrigue is wafting down Madison Avenue, where a plot worthy of a prime-time thriller unfolds. Picture this: two behemoths...

Pesach Lattin - 2024-04-10

Leaders

The Legend of Sean Black: Navigating the Digital Marketing Cosmos

Welcome to the world of Sean Black, an unconventional wizard of the digital realm whose career zigzags through the labyrinth of digital marketing with...

Pesach Lattin - 2024-04-10

Adtech

Forbes’ Secret Fraud Garden of Ads: Where Clicks Go to Die

Oh, the digital age – a time when innovation races ahead at breakneck speed, sometimes leaving ethics struggling to keep up in the dust....

Pesach Lattin - 2024-04-08

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Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

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Did Your Company Receive a Letter From the FTC? FTC Warning Letters and Notices of Penalty Offense

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Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

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When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

ARCHIVE

The Ad Tech Racket: How The Trade Desk is Taxing Your Campaigns Into Oblivion

PubMatic Bets Big on Elon’s X: Bold Innovation or PR Suicide?

The AdTech Wizard of Odds: Gareth Holmes on Streaming Ads, Helicopters, and Unleashing Sweden’s Secret Sauce

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Pesach Lattin

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