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Pesach Lattin

http://www.adotat.com

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Adtech

Watchdog or Lapdog? Zagorski Shuffles From DoubleVerify to Outbrain’s Den

In a headline-grabbing announcement that has tongues wagging across the ad tech industry, Mark Zagorski, CEO of DoubleVerify, has been appointed to the board...

Pesach Lattin - 2024-05-01

Adtech

Netflix Decides Subscribers Are So Passé: The New Metrics Are in Town

Netflix is slapping the streaming world around, reigning supreme like a binge-watching overlord and making corporate boardrooms and basement couches equally attentive. With its...

Pesach Lattin - 2024-04-19

CTV/OTT Streaming

Paramount’s Lifeline or Just More Line? The Ad-Supported Gamble to Stay Afloat

Ah, Paramount+, the scrappy underdog of the streaming wars, is now waving the white flag—made entirely of commercials. At a star-studded (if you count...

Pesach Lattin - 2024-04-19

Adtech

Apocalypse: An Ad Agency’s Guide to Not Getting Replaced by a Chatbot

As the digital winds shift, artificial intelligence (AI) is blowing in like a hurricane on steroids, poised to revolutionize—or demolish—traditional marketing agencies. It's high...

Pesach Lattin - 2024-04-18

Adtech

Andrew Casale’s Rogue Gallery: Exposing MFA Sites in the Adtech Avengers

Welcome to the murky depths of programmatic advertising, where the promise of transparency often seems as opaque as a pint of stout. In an...

Pesach Lattin - 2024-04-18

Adtech

Is Adalytics the Robin Hood of Adtech or Just Another Merry Man? Industry Insiders Weigh In

Welcome to the raucous arena of digital advertising, a spectacle where data jugglers and proclamation ringmasters vie for your attention. Amidst the vibrant chaos,...

Pesach Lattin - 2024-04-18

News

Hyundai Takes a Stand: Withdrawing Ads from X Amid Hate Speech Controversy

In a bold move signaling corporate responsibility, Hyundai Motor America has decisively pulled its advertisements from X, the platform previously known as Twitter, following...

Pesach Lattin - 2024-04-17

Adtech

From Siberia to Server Rooms: Oleg Korenfeld’s Tech Trek

If ad tech were a rock concert, Oleg Korenfeld would be the lead guitarist, playing the riffs that make the industry headbang to his...

Pesach Lattin - 2024-04-17

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Pesach Lattin

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