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Pesach Lattin

http://www.adotat.com

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

CTV/OTT Streaming

Amazon’s Upfront: One Funnel to Rule Them All

Amazon didn’t just host an upfront event; they held an advertising coronation. Like Sauron assembling his forces in Mordor, they laid out their grand...

Pesach Lattin - 2024-05-15

Adtech

Should Colossus SSP Be Kicked Out of the Coven?

Alright, imagine the programmatic advertising world as the mystical realm of Greendale from "Chilling Adventures of Sabrina." Picture Colossus SSP as the mischievous witch dabbling in...

Pesach Lattin - 2024-05-14

Adtech

TV Shopping on Steroids: Gary Mittman’s Vision for the Future

This week’s episode of The ADOTAT Show was a wild ride through the world of shoppable TV, helmed by none other than Gary Mittman,...

Pesach Lattin - 2024-05-14

Adtech

Quality vs. Premium: Erez Levin Digs Into Ad Attention With a Pickaxe and Pan

Alright, gather 'round, folks. Erez Levin’s back from the future with another sizzling hot take, and this time he’s wielding his pickaxe on the...

Pesach Lattin - 2024-05-10

Adtech

Colossus SSP: The Dark Lord of Programmatic Advertising?

In a galaxy far, far away, where the mystic forces of programmatic advertising wield their power across the vast digital cosmos, an ominous shadow...

Pesach Lattin - 2024-05-10

Adtech

The Future of Shoppable TV: The Grand Merchandising Merge

In the glittering world of shoppable TV, where retail empires and entertainment titans collide, a new hybrid of consumerism is emerging, poised to revolutionize...

Pesach Lattin - 2024-05-09

Artificial Intelligence

From Schmidt to Space: How Michael Cammarata’s AI Ambitions Could Fry the Grid

When life hands you lemons, you might make lemonade—but if you're Michael Cammarata, you turn those lemons into a lemonade empire that's both sustainable...

Pesach Lattin - 2024-05-09

Hiring & Management

Ricky Strauss Takes a Bow: Apple TV+ Marketing Guru Exits Stage Left

Well, folks, it’s official: Ricky Strauss is stepping down as head of marketing at Apple TV+. The maestro of movie magic and streaming strategy...

Pesach Lattin - 2024-05-09

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