Most recent articles by:

Pesach Lattin

http://www.adotat.com

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Adtech

Welcome to the Brave New World of Call Centers – Now with 99% Less Human Interaction!

Guess What? Frank Casale, the grandmaster of outsourcing, has just unveiled his latest white paper, "The Call Center of the Future," and it's as...

Pesach Lattin - 2024-05-21

Adtech

Retail Media Networks: Still Not Ready for Prime Time (But Huge Potential Looms)

Retail Media Networks (RMNs) have been hyped as the advertising messiah, promising brands a golden ticket of rich consumer data and prime ad real...

Pesach Lattin - 2024-05-21

Adtech

Sucker Punching Clickbait: David Kohl’s Fight for Ad Integrity

Alright, folks, brace yourselves. We've got a hot one today on "The Adotat Show." David Kohl, the ad tech guru who's been everywhere from...

Pesach Lattin - 2024-05-21

Adtech

Why Your Programmatic Strategy Sucks Without Curation (And How to Fix It)

I’m Pesach Lattin, and if you’re not familiar with me, you probably haven’t been paying attention to the ad tech world. I’ve been in...

Pesach Lattin - 2024-05-20

Adtech

Nielsen’s New Tool Puts the Streaming Wars in Perspective, Or Does It?

Alright, so Nielsen decided to jazz things up with a shiny new toy to monitor the streaming wars. Introducing the Media Distributor Gauge, the...

Pesach Lattin - 2024-05-17

CTV/OTT Streaming

Netflix and EDO: Turning Viewers into Ad Responders

Alright folks, grab your popcorn because Netflix is taking a sledgehammer to the streaming ad game. At its recent upfront event, Netflix flexed its...

Pesach Lattin - 2024-05-17

Adtech

Colossus SSP vs. Adalytics: Who’s Bluffing in this Legal Circus?

Alright, folks, gather around for the latest installment of "Ad Tech Gone Wild." Picture this: Colossus Media LLC, strutting around like the Big Man...

Pesach Lattin - 2024-05-16

Leaders

Ink, Bourbon, and Bytes: Inside David Kaplan’s Media Transformation

On the latest episode of the ADOTAT Show, I had the pleasure of sitting down with David Kaplan, the legendary journalist turned content marketing...

Pesach Lattin - 2024-05-16

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The Ad Tech Racket: How The Trade Desk is Taxing Your Campaigns Into Oblivion

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Pesach Lattin

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