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Pesach Lattin

http://www.adotat.com
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.
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Adtech

Playing Russian Roulette with Ad Placements

Let’s talk about DoubleVerify and Integral Ad Science (IAS), those two juggernauts of ad verification that everyone loves to hate. Or, depending on who...
Pesach Lattin -
Adtech

How Dynamic Creative Optimization is Redefining Political Ads on CTV

In the high-octane world of political advertising, capturing the wavering attention of undecided voters isn’t just a goal—it’s a battle for the soul of...
Pesach Lattin -
Adtech

Brand Safety is a Dumpster Fire: How Major Brands are Getting Punked Online

Imagine this: you’re the head honcho at a global brand—Disney, Meta, Ikea, Mercedes Benz, Microsoft, Nestlé—and you find your ads cozying up to the...
Pesach Lattin -
Adtech

Erin Hawryluk: Juggling Kids, Career, and Crushing the Adtech Boys’ Club

Meet Erin Hawryluk, the VP of Marketing at Cadent. This dynamo doesn’t just navigate the chaotic world of ad tech; she bulldozes through it...
Pesach Lattin -
Adtech

Simon Halstead: AdTech’s Cake-loving Oracle

In our ever stranger industry, there's one name that stands out like a neon sign in a dystopian cityscape: Simon Halstead. This isn't just...
Pesach Lattin -
Data

Jon Bond: The Legend Who Ditched Cookies for a Weightless World

Jon Bond isn’t just a name in advertising; it’s a blazing marquee in the hall of fame of marketing mavens. This dynamo, who forged...
Pesach Lattin -
Adtech

From Technophobe to AI Maven: Naama Manova Twito’s Wild Ride

Ever heard of someone transforming from a tech-averse marketer to an AI trailblazer? Meet Naama Manova Twito, the co-founder of the world's first fully...
Pesach Lattin -
Adtech

Retail Networks: The Titanic of Digital Ad Spend

Hold onto your wallets, folks, because the ship of retail media networks (RMNs) is sinking faster than you can say “click-through rate.” Despite the...
Pesach Lattin -
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Recipients of FTC warning letters and notices of penalty...
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About Us

ADOTAT is the leading digital publication for CMOs online. Published by Pesach Lattin, renown online advertising journalist and leader.

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