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Owen Hewitson

Owen Hewitson is a Client Strategist at leading global affiliate networks Affiliate Window and buy.at. He works with advertisers on both platforms helping to build and optimise their affiliate campaigns. Owen has authored more than 50 editorial articles throughout the U.S. and U.K. and has presented at several exhibitions and conferences.

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Can Affiliate Marketing Hurt Brand’s Reputation?

ADOTAS - Brands are often concerned that working with affiliates comes at the price of relinquishing control over how they are represented within the...

Owen Hewitson - 2012-02-15

Specials

CPA Networks Must Change or Die

ADOTAS – Many individuals, both from within the affiliate industry and outside it, have previously written about the future of the performance marketing channel....

Owen Hewitson - 2012-01-23

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Leaders2025-01-15

Owen Hewitson

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Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

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How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

Did Your Company Receive a Letter From the FTC? FTC Warning Letters and Notices of Penalty Offense

The Good, the Bad, and the SPO-ly

2024: Goodbye Impressions, Hello Attention

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

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The Ad Tech Racket: How The Trade Desk is Taxing Your Campaigns Into Oblivion

PubMatic Bets Big on Elon’s X: Bold Innovation or PR Suicide?

Streaming’s Big Lie: The Future of TV Is Already Broke

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Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

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Owen Hewitson

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