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Owen Hewitson

Owen Hewitson is a Client Strategist at leading global affiliate networks Affiliate Window and buy.at. He works with advertisers on both platforms helping to build and optimise their affiliate campaigns. Owen has authored more than 50 editorial articles throughout the U.S. and U.K. and has presented at several exhibitions and conferences.
Specials

Can Affiliate Marketing Hurt Brand’s Reputation?

ADOTAS - Brands are often concerned that working with affiliates comes at the price of relinquishing control over how they are represented within the...
Owen Hewitson -
Specials

CPA Networks Must Change or Die

ADOTAS – Many individuals, both from within the affiliate industry and outside it, have previously written about the future of the performance marketing channel....
Owen Hewitson -

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The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

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The Ad Tech Racket: How The Trade Desk is Taxing Your Campaigns Into Oblivion

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Zeta Global: AI Hype, Data Breaches, and Damage Control

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AdMonsters Publishers Forum: Publishers’ Group Therapy, With Coffee and Cookie Anxiety

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Streamlined or Screwed? The Real Cost of Curation for Publishers

It’s official: ad tech has found its new favorite...
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Can Innovid Turn Its Adtech Aspirations Into Actual Profits, or Is It Just Playing in the Sandbox?

Innovid Corp. is stuck in adtech purgatory—a company brimming...
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Adsterra: The Ad Network That’s Like a Bad Tinder Date—Too Good to Be True, Then Totally Sketchy

Adsterra, the self-proclaimed “premium” ad network, hails from the...

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