In a world where an average person touches his smartphone 2,617 times a day , it won’t be wrong to say that we are a generation dependent on our gadgets and internet. Smartphones have become an integral part of our lives. Getting bored? Check mobile. Want to search? Google on phone. Feeling happy? Share on … Read more
Marketing in itself is an aggressive field, demanding mastery in persuasion and communication skills. When added with the punch of action and goal-oriented specification, marketing becomes performance driven and agiler. Performance marketing makes advertising more responsible, accountable and SMART i.e. specific, measurable, Attainable, Realistic and Time-bound. While over 60% marketers believe that they are benefiting … Read more
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