Thursday, January 30, 2025

Most recent articles by:

Murray Newlands

Murray Newlands is a reporter with PMI-TV. Before that he was an affiliate marketer in England, trying his hand at making money online. Now he interviews people who make money online for a living!

(PMI-TV) Next Big Thing: Making Bank with Game Downloads

Ad4Game CFO Saad Ayouch talks about how Ad4Game is becoming one of the largest gaming related ad networks in the world, and how publishers...

(PMI-TV) Brands Must Listen To This Guy: Malcolm Cowley

Malcolm Cowley is one of the guys who helped build the entire affiliate and performance marketing industry. As the Co-Founder of Buy.at, (now AffiliateWindow)...

(PMI-TV) Why is Everyone Going to LeadsCon?

LeadsCon has quickly become the center of the lead generation industry. With Leads Generation taking off in the last few years as more and...

CPA Doesn’t Work Says Peter Bordes

Peter Bordes isn't shy about his opinion about the changing performance marketing industry. AS the Chairman and Founder of MediaTrust, he says that CPA...

(PMI-TV) Stop Drinking the Google Cool-Aid

In this episode of Performance Marketing Insider TV, Murray Newlands interviews Bryan Gissiner about CPC tips for online marketing for advertisers and publishers. He...

(PMI-TV) John Chow says Media Buying is a Waste of Money

John Chow is probably one of the most famous bloggers in the performance marketing and affiliate marketing game. Murray Newlands sat down with John...

(PMI-TV) Kris Jones Loves ForumCon

...and we love Kris Jones. PepperJam founder Kris Jones goes absolutely nuts about ForumCon. He talks about how the exchange of ideas and networking...

VigLink Wins vBulletin

Internet Brands announced yesterday at ForumCon that it was exclusively going with content monetization company VigLink for its new release vBulletin 5 because as...

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Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by...

The Good, the Bad, and the SPO-ly

The Hidden Flaws Behind Ad Tech’s Favorite Buzzword. Supply Path...

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to...

When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching...

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

There’s now a saying in adtech: when PR people...