Most recent articles by:

Michael Marchese

http://www.TempestaMedia.com

Michael Marchese is the founder and CEO of Tempesta Media, an original content creation, monetization, and syndication provider. Michael has over 15 years of industry experience. He has served in senior management or board member capacities for companies including Leapfrog Online, WebSideStory, JWT Specialized Communications, and OCC.

Specials

How Will The Expansion of the Domain Name World Affect Advertisers and Affiliates?

On Thursday, ICANN, the Internet Corporation for Assigned Names and Numbers, plans to open the floodgates to an entirely new world of new domain...

Michael Marchese - 2012-01-12

Marketing Madness

Affiliates Adapt to Mobile Advertising Demands

According to the Ofcom International Communications Report for 2011, 41% of Internet users access the Internet, via mobile phone. The percentage has nearly tripled...

Michael Marchese - 2011-12-21

Lawyers Run The World

New Bill Threat to Online Marketers

Congress is at it, again. The House Judiciary Committee is currently meeting to decide what the next steps are for SOPA. As an affiliate...

Michael Marchese - 2011-12-15

Marketing Madness

New Google Affiliate API Released

Google just released an API for its affiliate network program. Using the new API, both publishers and advertisers will be able to automate different,...

Michael Marchese - 2011-12-15

Marketing Madness

Affiliates May Be Screwed by Marketplace Fairness

Recently, a bill was introduced in the senate called the “Marketplace Fairness Act”, or S.1832. At its most basic level, the bill would require...

Michael Marchese - 2011-12-13

Marketing Madness

Ad Exchanges Will Kill Affiliates?

Ad exchanges are gaining significant traction in online advertising. Do they pose a real and present danger to affiliate marketers? Ad Exchanges Defined As Wikipedia defines...

Michael Marchese - 2011-12-13

Must read

Leaders2025-01-15

Michael Marchese

Must read

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

Streaming’s Big Lie: The Future of TV Is Already Broke

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

Did Your Company Receive a Letter From the FTC? FTC Warning Letters and Notices of Penalty Offense

The Good, the Bad, and the SPO-ly

2024: Goodbye Impressions, Hello Attention

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

ARCHIVE

The Ad Tech Racket: How The Trade Desk is Taxing Your Campaigns Into Oblivion

PubMatic Bets Big on Elon’s X: Bold Innovation or PR Suicide?

Streaming’s Big Lie: The Future of TV Is Already Broke

Must Read

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

Hot Topics

About Us

Follow Us

UrbanObserver

Michael Marchese

Must read

ARCHIVE

Must Read

Hot Topics

About Us

Follow Us